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As in much of the Arab world, 2011 was a year of social upheaval and momentous change for Yemen. Following eleven months of popular protest, and under significant international pressure, former President Ali Abdullah Saleh agreed to a UN-backed transition initiative in November 2011. The initiative ensured a transfer of power from Saleh to his deputy, Abd Rabbo Mansour Hadi, and mandated a two-year period of national dialogue to resolve long-standing political issues and produce a new constitution before elections are held in 2014.

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Understanding the emotional connection that people have to products inspires the innovative research and work of current Corporate Affiliates Program Fellow Yuichi Moronaga.

Moronaga engaged in policy-related work for Japan's Ministry of Economy, Trade, and Industry (METI) for nearly a decade, and he most recently served as a deputy manager for the Prime Minister's Cabinet Secretariat. As a student, Moronaga, who holds a bachelor's degree in mechanical engineering and a master's degree in biomedical engineering from Keio University in Yokohama, studied universal design--the design of making products, such as drinking fountains, and spaces, such as public parks, accessible to all. Moronaga took universal design one-step further by considering the emotional aspect of design, factoring positive feeling into accessibility.

In his work for METI, Moronaga applied his creativity and knowledge of universal design to numerous projects, including a child-focused policy agenda. Moronaga and his colleagues considered the psychology and physique of children when developing the agenda, noting the curiosity of children for exploring places considered dangerous by adults--those that are high, dark, and enclosed--and the broad range of variations in children's physiques. Mean data is not appropriate for child-focused design, says Moronaga, and so he and his team measured approximately 50 different body parts in order to provide a broad data set for designers to work from. After five years, child-focused design is catching on in Japan. A Kids Design award is now in place and the Kids Design Association, a non-profit organization, monitors products, businesses, and public spaces for child safety. Nearly 80 businesses in Japan are now dedicated to child-focused design. At the recent APEC Forum held in Japan, METI sponsored a booth displaying child-friendly products. Moronaga hopes that the trend will spread to other countries.

At the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC), Moronaga is now engaging in research about essential value, which he describes as the "background story" behind companies and their products. Marketing based on essential value focuses on such things as a tradition of excellence, quality materials, and careful craftsmanship behind a company or product, which causes consumers to feel good about their purchase. The online shoe retailer Zappos, which emphasizes its customer service, is an example of a company that markets essential value. Moronaga is currently studying how social media enhances essential value, such as the way that positive consumer recommendations raise the value of a product. Already widespread in the United States-especially California, Moronaga says consumer reviews are catching on more in Japan.

Moronaga values the opportunity to speak with people at Stanford University and in local companies about his research and work experience, and about topics ranging from the environment to politics. Amidst the prevalence of hybrid cars and exciting green technology research in California, he was surprised to find that energy-saving technologies, such as solar panels, are not as widespread as in Japan. On the other hand, he appreciates discussions and hearing American perspectives on political topics, such as security issues, that he feels are less commonly discussed in Japan.

Moronaga views the connections with people that he and his family are making while at Shorenstein APARC this year as long term and he hopes that his son, who is four years old, will have a happy adjustment to living in the United States and remember the experience for the rest of his life.

 

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Yuichi Moronaga, 2010-2011 Corporate Affiliates Program fellow
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The Wall Street Journal's Loretta Chao, one of the participants at SPRIE's "China 2.0" conference in Beijing, covered the event's panel on social media for the Journal's "China Realtime Report." Panelists at the conference covered the problem of censorship and its effect on social networking, the opportunities or lack of for foreign companies wishing to compete in this space, and the possibility of Chinese homegrown innovation in social media.
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Program on Liberation Technology
616 Serra Street E108
Stanford, California 94305

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Evgeny Morozov is a visiting scholar in the Liberation Technology Program at Stanford University and a Scwhartz fellow at the New America Foundation. He is also a blogger and contributing editor to Foreign Policy Magazine. He is a former Yahoo fellow at the Institute for the Study of Diplomacy at Georgetown University and a former fellow at the Open Society Institute, where he remains on the board of the Information Program. His book The Net Delusion: The Dark Side of Internet Freedom was published by PublicAffairs in January 2011.

Shorenstein APARC
Stanford University
Encina Hall, Room C333
Stanford, CA 94305-6055

(650) 725-6459 (650) 723-6530
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2010-2011 Fellow in Korean Studies
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A Pulitzer Prize-winning journalist, Mr. Choe, has written extensively on United States-Korea relations for the international news media, including the Associated Press and The International Herald Tribune, the international version of The New York Times, where he currently serves as a correspondent. While at the Walter H. Shorenstein Asia-Pacific Research Center, Mr. Choe will analyze the perspective of U.S. experts focusing on issues concerning South Korea's government, media, and society.

616 Jane Stanford Way
Encina Hall, C332
Stanford, CA 94305-6060

(650) 725-1480 (650) 723-6784
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Jonas Edman is a Curriculum Writer for the Stanford Program on International and Cross-Cultural Education (SPICE). In addition to writing curriculum, Jonas coordinates SPICE’s National Consortium for Teaching About Asia (NCTA) professional development seminars on East Asia for middle school teachers, and collaborates with FSI and other Stanford colleagues on developing curricula for community college instructors as part of Stanford Human Rights Education Initiative (SHREI). Prior to joining SPICE in 2010, Jonas taught history and geography in Elk Grove, California, and taught Theory of Knowledge at Stockholm International School in Stockholm, Sweden.

Jonas' professional interests lie in curriculum and instruction and teacher professional development, with a special interest in online education development. He received his Single Subject Teaching Credential in Social Science from California State University, Sacramento in 2010, and a bachelor degree in History from Stockholm University in 2008. He graduated high school from the American School in Japan in 1996.

Jonas has presented teacher seminars nationally for the National Consortium for Teaching about Asia in Omaha, Nebraska; the California Council for Social Studies in Anaheim and Burlingame, California; the National Council for the Social Studies in Washington D.C.; the Midwest Conference on Asian Affairs in East Lansing, Michigan; and the National Association for Multicultural Education in Oakland, California. He has also presented teacher seminars internationally for the East Asia Regional Council of Overseas Schools in Kota Kinabalu, Malaysia, and Bangkok, Thailand; and the European Council of International Schools in Nice, France.

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Berggasse 7
A-1090 Vienna
Austria

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Distinguished Visiting Austrian Chair Professor, 2001-2002
Visiting Scholar, FSI, 2008 and 2012
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Prof. Heinz Gärtner is academic director (since 2013) at the Austrian Institute for International Affairs (oiip) in Vienna, Austria and senior scientist at the University of Vienna. He is Lecturer at the National Defense Academy and at the Diplomatic Academy in Vienna. He was a Fulbright Fellow at the World Policy Institute as well as the Visiting Austrian Chair at Stanford University in 2001-2002. In 2008 he held again a Fulbright Professorship at the Freeman Spogli Institute (FSI). In 2012 he was Visiting Professor at the FSI. Heinz Gärtner was visiting Professor at St. Hugh's College, Oxford (1992), and at the Institute for International Relations, Vancouver, Canada (1993), and at the University of Erlangen (Germany) (1994/95). He lectures often at other American, European, and Asian universities and research institutes. Heinz Gärtner has received international recognition for his work on European, international security, and arms control. He is also a frequent commentator on European and Austrian television, radio, and print media, including CNN Europe and the BBC. He also acts as a Special Adviser to the Austrian Ministry of Defense. He was academic member of the Austrian delegation of the Wassenaar arms export control arrangement in the framework of the Austrian presidency (2005). He supervised several large projects on NATO, and comprehensive security, and arms control. Heinz Gärtner received the Bruno Kreisky (legendary former Austrian Chancellor) Award for most outstanding Political Books: “Models of European Security“ (1998). Gärtner holds several international, and European, and Austrian academic memberships.

Heinz Gärtner is the author of numerous academic articles and books.

Some of his books are:

  • Die neue Rolle der USA und Europa (America’s New Role and Europe), (lit-Verlag: Münster), 2012.
  • Obama and the Bomb: The Vision of a World free of Nuclear Weapons (ed.), (Peter Lang publisher: Frankfurt-New York- Vienna; 2011).
  • USA – Weltmacht auf neuen Wegen: Die Außen- und Sicherheitspolitik Barack Obamas, (America - World Power breaks New Ground), third updated edition, (lit-Verlag: Münster), 2010.
  • Internationale Sicherheit - Definitionen von A-Z (International Security - Definitions from A-Z), second revised and extended edition, (Nomos: Baden-Baden), 2008.
  • European Security and Transatlantic Relations after September 11 and the Iraq War, editor together with Ian Cuthbertson, (Palgrave-MacMillan: Houndmills), 2005.
  • Small States and Alliances, editor together with Erich Reiter, (Springer: Berlin) 2001, 300 pages.
  • Europe’s New Security Challenges, editor together with Adrian Hyde-Price and Erich Reiter, (Lynne Rinner: Boulder/London) 2001, 470 pages.

Heinz Gärtner also is editor of the books series “International Security” (Publisher: Peter Lang).

Some of his recent academic articles are:

  • Deterrence and Disarmament, Europe’s World online, 26 02 2012.
  • The Responsibility to Protect (R2P) and Libya,” Europe’s World online, 02 07 2011.
  • A Nuclear-Weapon Zone in the Middle East, Europe’s World online, 24 05 2011.
  • A year of Amano's leadership in IAEA, Bulletin of American Atomic Scientists, December, 2011.
  • Non-proliferation & Engagement: Iran & North Korea should not let the opportunity slip by, Defense & Security Analysis, Volume 26 edition 3, September 2010.
  • Towards a Theory of Arms Export Control, International Politics, Vol. 47, 1, January 2010, 125–143.
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The explosion of mobile phones into a region that, until recently, was nearly devoid of telecommunications infrastructure provides a valuable opportunity to explore the potential effects of information and communication technology on various economic

and social outcomes. This article focuses specifically on the potential influence that mobile phones will exert on corruption in Africa. Two distinct empirical analyses test the hypothesis that mobile phones will reduce corruption in Africa, as a result of decentralizing information and communication and thereby diminishing the opportunities available to engage in corruption as well as increasing the potential of detection and punishment. The results of a fixed effects regression of panel data at the country level reveal a significant negative correlation between a country's degree of mobile phone penetration and that country's level of perceived corruption. In addition to this, a multivariate regression of survey data reveals that the degree of mobile phone signal coverage across 13 Namibian provinces is significantly associated with reduced perceptions of corruption at the individual level.

Catie Snow Bailard received her doctorate in political science from UCLA, before joining the faculty of the School of Media and Public Affairs at George Washington University in 2009. She graduated with concentrations in American Politics, Formal and Quantitative Methods, and International Relations. Throughout Catie's academic career, her research agenda has primarily focused on the intersection of telecommunications and politics. This fascination with the effect of mass media on political outcomes began in college as a major in UCLA's Communication Studies Department, a top-ranked undergraduate department. It was this experience that inspired Catie's decision to pursue a doctoral degree in political science at UCLA.  

 Studying under esteemed scholars in the field of political media studies at UCLA provided Catie with a broad substantive understanding of political communication as well as rigorous training in methodology. While the majority of early political communication research focused on television's impact on electoral outcomes in America, Catie's research agenda seeks to broaden this field.  By focusing on political outcomes beyond elections, beyond the American borders, as well as media technologies beyond television, Catie hopes to contribute to the evolution of political communication research to accommodate and effectively study the complex and rapidly-changing landscape of new media.  Catie's preferred approach to research is multi-methodological, with a particular preference for merging cutting edge quantitative analyses with randomized field experiments.

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Catie Snow Bailard Assistant Professor of Media and Public Affairs Speaker George Washington University
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