Understanding China's home-grown social media
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Thomas Crampton, who oversees social media strategy in the Asia-Pacific region for the marketing and communications company Ogilvy and Mather, spoke to a standing room only audience at a seminar hosted by SPRIE about how controls imposed by the Chinese government have created a vibrant and unique social media domestic ecosystem.
Daniel C. Sneider, associate director for research at Shorenstein Asian-Pacific Research Center, also shared his views on the issue of the role of the internet and social media in social and political change.
Much has been written of late about the PRC government's efforts to control and censor the internet. The government's censorship of websites is an important issue, but it is not the top priority of the country's 420 million internet users or netizens. Their top priority is to connect with other Chinese online. The internet has opened access to information for ordinary Chinese citizens in ways that were unimaginable just a few years ago. Coming from a world where information was pre-filtered by editors at state-run media, China's internet is freewheeling by comparison.
"China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use," Crampton noted at the talk. Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive. YouTube, Facebook, and Twitter have faced blockage in China, but their Chinese equivalents are expanding. According to the official statistics from the China Internet Network Information Center (CNNIC) , the number of Chinese netizens reached 420 million at the end of June 2010. But their patterns of use vary from those in other countries. Quoting a 2008 MTV Music Matters survey, Crampton showed a graph that young people across Asia have made a similar number of friends online and offline. Only in China, however, young people actually have more friends online than offline. This points to a convergence of the offline and online worlds, where it is less important to distinguish between what happens online from the "real world." In China, more than in many countries, social media has become deeply integrated into people's lives.
China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use.
- Thomas Crampton, Ogilvy and MatherIn China, as elsewhere in Asia, local variations of internet usage are driven by language, culture, levels of economic development, and the underlying digital ecosystem. For example, rather than short videos popular on YouTube, China's Youku and Tudou are filled with longer form of content, up to 70 percent of which is professionally produced, though individual Chinese users produce and post videos too. Users in China spend up to an hour per day on these sites, compared with less than 15 minutes spent by Americans on YouTube. In the way they present programs, the Chinese sites seem more like online television stations or a replacement for digital video recorders.
Twitter vs. Sina Weibo
Crampton cited another difference between Chinese and foreign social media that is rooted in language. At first glance, Sina Weibo is a latecomer to the microblog phenomenon. Launched in 2009, just about three years after Twitter, it is by far the most popular microblogging platform in China.
Similar to Twitter, Sina Weibo allows users to post 140-character messages, and users can follow friends and find interesting comments posted by others. Small but important differences in the platform have made some say it is a Twitter clone, but better. For example, unlike Twitter, Sina Weibo allows users to post videos and photos, comment on other people's updates, and easily add comments when re-posting a friend's message.
Though mobile phones are used to send less than 20 percent of Twitter updates in the United States, nearly half of Sina Weibo's updates are sent via mobile phone. This phenomenon points to the growth of China's mobile internet, one of the biggest trends in China and Asia.
Perhaps the most striking difference between Chinese and foreign social media, however, is the length of communications expressed via microblogs in Chinese versus English. One measure is to look at what Dell Inc., a company skilled at social media, can communicate on microblogs in Chinese compared to English. Twitter holds messages to 140 characters, which is quite short in English, especially if users want to include a URL. Dell often uses its Twitter feed, @delloutlet, to promote special offers, such as this posting: "Today's Deal: Get FREE Eco-Lite Sleeve with the purchase of any Dell Outlet Insprion Mini 10 or 10v Netbook! http://bit.ly/77fUFG." This message came in at 136 characters, almost the maximum length.
Since each character in Chinese is a word, @delldirect, Dell's Chinese-language feed, can write much more using the Chinese-language Zuosa microblogging platform. As translated by Ogilvy's Beijing team, a similar message reads: "Dell's National Day Sale runs from Sept. 11 to Oct. 8. To celebrate the 60th anniversary with the motherland, Dell Home Computers is offering 6 cool gifts and deals on 10 computer models. These exciting offers will run non-stop for 4 weeks. Also, get a free upgrade to color casing and a 512MB independent graphics card, as well as other service upgrades. All offers are on a first-come, first-served basis. What are you waiting for? Act now!" Even with a message of this length-114 characters in Chinese-there is still enough space to put in a webpage link. In other words, 114 characters in Chinese translates into 434 characters in English, well beyond the text limit of a "tweet" in English. This language efficiency turns microblogging in China into a more blog-like platform.
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David Lobell named Google Science Communications Fellow
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In an effort to foster a more open, transparent and accessible scientific dialogue, we've started a new effort aimed at inspiring pioneering use of technology, new media and computational thinking in the communication of science to diverse audiences. Initially, we'll focus on communicating the science on climate change.
We're kicking off this effort by naming 21 Google Science Communications Fellows. These fellows were elected from a pool of applicants of early to mid-career Ph.D. scientists nominated by leaders in climate change research and science-based institutions across the U.S. It was hard to choose just 21 fellows from such an impressive pool of scientists; ultimately, we chose scientists who had the strongest potential to become excellent communicators. That meant previous training in science communication; research in topics related to understanding or managing climate change; and experience experimenting with innovative approaches or technology tools for science communication.
This year's fellows are an impressive bunch:
- Brendan Bohannan, Associate Professor of Environmental Studies and Biology, University of Oregon
- Edward Brook, Professor, Department of Geosciences, Oregon State University
- Julia Cole, Professor, Department of Geosciences, University of Arizona
- Eugene Cordero, Associate Professor, Meteorology and Climate Science, San Jose University
- Frank Davis, Professor, Landscape Ecology & Conservation Planning, University of California-Santa Barbara
- Andrew Dessler, Professor, Atmospheric Sciences, Texas A&M University
- Noah Diffenbaugh, Assistant Professor, Environmental Earth System Science, Stanford University
- Simon Donner, Assistant Professor, University of British Columbia
- Nicole Heller, Research Scientist, Climate Central
- Brian Helmuth, Professor, Biological Sciences, University South Carolina
- Paul Higgins, Associate Director, Policy Program, American Meteorological Society
- Jonathan Koomey, Consulting Professor, Civil and Environmental Engineering, Stanford University
- David Lea, Professor, Earth Science, University of California-Santa Barbara
- Kelly Levin, Senior Research Associate, World Resources Institute
- David Lobell, Assistant Professor, Environmental Earth System Science, Stanford University
- Edwin Maurer, Associate Professor, Civil Engineering, Santa Clara University
- Susanne Moser, Research Associate, Institute of Marine Sciences, University of California-Santa Cruz
- Matthew Nisbet, Associate Professor, School of Communication, American University
- Rebecca Shaw, Director of Conservation, The Nature Conservancy, CA Chapter
- Whendee Silver, Professor, Ecosystem Ecology and Biogeochemistry, University of California-Berkeley
- Alan Townsend, Professor, Ecology and Evolutionary Biology, University of Colorado
At our Mountain View, Calif. headquarters in June, the fellows will participate in a workshop, which will integrate hands-on training and facilitated brainstorming on topics of technology and science communication. Following the workshop, fellows will be given the opportunity to apply for grants to put their ideas into practice. Those with the most impactful projects will be given the opportunity to join a Lindblad Expeditions & National Geographic trip to the Arctic, the Galapagos or Antarctica as a science communicator.
Congratulations to all of the fellows! And we'll keep you posted on more ideas and tools emerging for science communication.
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China's Social Media: Same, Same, But Different
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Much has been written lately about the Chinese government's efforts to control and censor the Internet. Internet censorship is an important issue, but it is not the top priority of the country's 420 million Internet users. Their top priority? Connecting with other Chinese online. The Internet has opened access to information for ordinary Chinese citizens in ways that were unimaginable just a few years ago. Coming from a world where information was pre-filtered by editors at state-run media, China's Internet is freewheeling by comparison. Rather than kill social media, controls imposed by the government have created a vibrant and unique social media domestic ecosystem.
Speaker
Thomas Crampton, who oversees social media strategy in the Asia-Pacific region for the marketing and communications company Ogilvy and Mather, will speak about what social media means to China and Asia. A former foreign correspondent for the New York Times and the International Herald Tribune, he previously looked at the region in terms of political, economic, and social issues. In his current role, he has been a participant of change as social media is affecting Asia's economics, politics, and society.
Commentator
Daniel Sneider is the associate director for research at the Walter H. Shorenstein Asia-Pacific Research Center at Stanford University. Sneider was the former foreign affairs columnist of the San Jose Mercury News and had a long career as a foreign correspondent.
Media X is the partner of this seminar.
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Philippines Conference Room
Thomas Crampton
Asia-Pacific Director
Keynote Speaker
Digital Influence, Ogilvy Public Relations Worldwide
Daniel C. Sneider
Stanford University
Encina Hall, Room E301
Stanford, CA 94305-6055
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dsneider@stanford.edu
Lecturer in International Policy at the Ford Dorsey Master’s in International Policy
Daniel C. Sneider is a lecturer in international policy at Stanford's Ford Dorsey Master’s in International Policy and a lecturer in East Asian Studies at Stanford. His own research is focused on current U.S. foreign and national security policy in Asia and on the foreign policy of Japan and Korea. Since 2017, he has been based partly in Tokyo as a Visiting Researcher at the Canon Institute for Global Studies, where he is working on a diplomatic history of the creation and management of the U.S. security alliances with Japan and South Korea during the Cold War. Sneider contributes regularly to the leading Japanese publication Toyo Keizai as well as to the Nelson Report on Asia policy issues.
Sneider is the former Associate Director for Research at the Walter H. Shorenstein Asia-Pacific Research Center at Stanford. At Shorenstein APARC, Sneider directed the center’s Divided Memories and Reconciliation project, a comparative study of the formation of wartime historical memory in East Asia. He is the co-author of a book on wartime memory and elite opinion, Divergent Memories, from Stanford University Press. He is the co-editor, with Dr. Gi-Wook Shin, of Divided Memories: History Textbooks and the Wars in Asia, from Routledge and of Confronting Memories of World War II: European and Asian Legacies, from University of Washington Press.
Sneider was named a National Asia Research Fellow by the Woodrow Wilson International Center for Scholars and the National Bureau of Asian Research in 2010. He is the co-editor of Cross Currents: Regionalism and Nationalism in Northeast Asia, Shorenstein APARC, distributed by Brookings Institution Press, 2007; of First Drafts of Korea: The U.S. Media and Perceptions of the Last Cold War Frontier, 2009; as well as of Does South Asia Exist?: Prospects for Regional Integration, 2010. Sneider’s path-breaking study “The New Asianism: Japanese Foreign Policy under the Democratic Party of Japan” appeared in the July 2011 issue of Asia Policy. He has also contributed to other volumes, including “Strategic Abandonment: Alliance Relations in Northeast Asia in the Post-Iraq Era” in Towards Sustainable Economic and Security Relations in East Asia: U.S. and ROK Policy Options, Korea Economic Institute, 2008; “The History and Meaning of Denuclearization,” in William H. Overholt, editor, North Korea: Peace? Nuclear War?, Harvard Kennedy School of Government, 2019; and “Evolution or new Doctrine? Japanese security policy in the era of collective self-defense,” in James D.J. Brown and Jeff Kingston, eds, Japan’s Foreign Relations in Asia, Routledge, December 2017.
Sneider’s writings have appeared in many publications, including the Washington Post, the New York Times, Slate, Foreign Policy, the New Republic, National Review, the Far Eastern Economic Review, the Oriental Economist, Newsweek, Time, the International Herald Tribune, the Financial Times, and Yale Global. He is frequently cited in such publications.
Prior to coming to Stanford, Sneider was a long-time foreign correspondent. His twice-weekly column for the San Jose Mercury News looking at international issues and national security from a West Coast perspective was syndicated nationally on the Knight Ridder Tribune wire service. Previously, Sneider served as national/foreign editor of the Mercury News. From 1990 to 1994, he was the Moscow bureau chief of the Christian Science Monitor, covering the end of Soviet Communism and the collapse of the Soviet Union. From 1985 to 1990, he was Tokyo correspondent for the Monitor, covering Japan and Korea. Prior to that he was a correspondent in India, covering South and Southeast Asia. He also wrote widely on defense issues, including as a contributor and correspondent for Defense News, the national defense weekly.
Sneider has a BA in East Asian history from Columbia University and an MPA from the John F. Kennedy School of Government at Harvard University.
Seminars
Tomi Brooks
SPRIE, Stanford Graduate School of Business
Knight Management Center
Stanford University
655 Knight Way
McClelland Building
Stanford, CA 94305-7298 USA
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tomio@stanford.edu
tomi_brooks_web.jpg
Tomi Brooks is an expert in online advertising and mobile media. He recently launched BRAINPUNCH LLC, a consulting and marketing research company that specializes in helping companies to expand business internationally. He also works for the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE)-Stanford Project on Japanese Entrepreneurship (STAJE) at the Stanford Graduate School of Business.
Prior to founding BRAINPUNCH, Tomi led business development at Cirius Technologies, a venture-backed Japanese mobile technology start-up specializing in location-based mobile advertising. He laid the foundation for the company's entry into the U.S. market. After Cirius Technologies was acquired by Yahoo Japan, he returned to Tokyo and facilitated collaboration in advertising strategy development between Yahoo Inc. and Yahoo Japan. He has also worked at NTT DoCoMo, Japan's largest mobile carrier.
Tomi attended the American School in Japan and earned his B.A. in Economics and Business Administration from the International Christian University (Tokyo, Japan). He was born and raised in Tokyo, Japan, and is fluent in Japanese and English.
SPRIE-STAJE | Stanford Project on Japanese Entrepreneurship
The Role of Political Strategy in Lebanon's Political Crisis
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Lina Khatib is the manager and co-founder of the Program on Arab Reform and Democracy at Stanford University's Center on Democracy, Development, and the Rule of Law. She is an expert on Middle East politics and media and has published widely on topics such as new media and Islamism, political media and conflict in the Arab world, and the political dynamics in Lebanon and Iran. She is also a Research Fellow at the USC Center on Public Diplomacy at the Annenberg School. She is currently writing a book titled Image Politics in the Middle East for IB Tauris, which examines the power struggles among states, political leaders, political parties, civil society groups, and citizens in the region. She has also recently led a research project on US public diplomacy towards the Arab world in the digital age. She is the author of two books, Filming the Modern Middle East: Politics in the Cinemas of Hollywood and the Arab World (2006), and Lebanese Cinema: Imagining the Civil War and Beyond (2008) and has published widely on Middle East politics.
In this seminar, she will talk about how Lebanon reached the political crisis it is in right now, the political strategy that has led to it, and what this means for Lebanon's political future.
Encina Ground Floor Conference Room
Lina Khatib
Program Manager for the Program on Arab Reform and Democracy
Speaker
CDDRL
Seminars
Kenji E. Kushida
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Former Research Scholar, Japan Program
Kenji E. Kushida was a research scholar with the Japan Program at the Walter H. Shorenstein Asia-Pacific Research Center from 2014 through January 2022. Prior to that at APARC, he was a Takahashi Research Associate in Japanese Studies (2011-14) and a Shorenstein Postdoctoral Fellow (2010-11).
Kushida’s research and projects are focused on the following streams: 1) how politics and regulations shape the development and diffusion of Information Technology such as AI; 2) institutional underpinnings of the Silicon Valley ecosystem, 2) Japan's transforming political economy, 3) Japan's startup ecosystem, 4) the role of foreign multinational firms in Japan, 4) Japan's Fukushima nuclear disaster. He spearheaded the Silicon Valley - New Japan project that brought together large Japanese firms and the Silicon Valley ecosystem.
He has published several books and numerous articles in each of these streams, including “The Politics of Commoditization in Global ICT Industries,” “Japan’s Startup Ecosystem,” "How Politics and Market Dynamics Trapped Innovations in Japan’s Domestic 'Galapagos' Telecommunications Sector," “Cloud Computing: From Scarcity to Abundance,” and others. His latest business book in Japanese is “The Algorithmic Revolution’s Disruption: a Silicon Valley Vantage on IoT, Fintech, Cloud, and AI” (Asahi Shimbun Shuppan 2016).
Kushida has appeared in media including The New York Times, Washington Post, Nihon Keizai Shimbun, Nikkei Business, Diamond Harvard Business Review, NHK, PBS NewsHour, and NPR. He is also a trustee of the Japan ICU Foundation, alumni of the Trilateral Commission David Rockefeller Fellows, and a member of the Mansfield Foundation Network for the Future. Kushida has written two general audience books in Japanese, entitled Biculturalism and the Japanese: Beyond English Linguistic Capabilities (Chuko Shinsho, 2006) and International Schools, an Introduction (Fusosha, 2008).
Kushida holds a PhD in political science from the University of California, Berkeley. He received his MA in East Asian Studies and BAs in economics and East Asian Studies with Honors, all from Stanford University.
Blogs and Bullets: Social Media and the Struggle for Political Change
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Moderator: Sheldon Himefarb, United States Institute of Peace
From WikFileaks revelations to claims of "Twitter revolutions," the role of new media in shaping global political action is one of the most discussed but least understood phenomena confronting scholars, policymakers, advocates, and the private sector. Secretary of State Hillary Clinton has made "digital democracy" a cornerstone of U.S. diplomacy; grassroots organizations like Ushahidi are crowdsourcing everything from protest to disaster relief; and corporations like Cisco and Google are increasingly making news for their role in international development and commerce.
Everyone seems to agree new and social media matter. Less clear is how, when, and why.
In a continuing effort to find answers to these questions, George Washington University, the U.S. Institute of Peace, and the Liberation Technology Program of Stanford's Center on Democracy, Development, and the Rule of Law present a panel to discuss the latest approaches to understanding the role of new media in fostering peace, conflict, and political change. The panel will consider research work in progress, stories from the front lines of diplomacy 2.0, and private sector approaches to facilitating new social media.
Frances C. Arrillaga Alumni Center
Marc Lynch
Speaker
George Washington University
Clay Shirky
Speaker
New York University
Olivia Ma
News Manager
Speaker
YouTube
Larry Diamond
CDDRL
Stanford University
Encina Hall, C147
616 Jane Stanford Way
Stanford, CA 94305-6055
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ldiamond@stanford.edu
Mosbacher Senior Fellow in Global Democracy at the Freeman Spogli Institute for International Studies
William L. Clayton Senior Fellow at the Hoover Institution
Professor, by courtesy, of Political Science and Sociology
Larry Diamond is the William L. Clayton Senior Fellow at the Hoover Institution, the Mosbacher Senior Fellow in Global Democracy at the Freeman Spogli Institute for International Studies (FSI), and a Bass University Fellow in Undergraduate Education at Stanford University. He is also professor by courtesy of Political Science and Sociology at Stanford, where he lectures and teaches courses on democracy (including an online course on EdX). At the Hoover Institution, he co-leads the Project on Taiwan in the Indo-Pacific Region and participates in the Project on the U.S., China, and the World. At FSI, he is among the core faculty of the Center on Democracy, Development and the Rule of Law, which he directed for six and a half years. He leads FSI’s Israel Studies Program and is a member of the Program on Arab Reform and Development. He also co-leads the Global Digital Policy Incubator, based at FSI’s Cyber Policy Center. He served for 32 years as founding co-editor of the Journal of Democracy.
Diamond’s research focuses on global trends affecting freedom and democracy and on U.S. and international policies to defend and advance democracy. His book, Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency, analyzes the challenges confronting liberal democracy in the United States and around the world at this potential “hinge in history,” and offers an agenda for strengthening and defending democracy at home and abroad. A paperback edition with a new preface was released by Penguin in April 2020. His other books include: In Search of Democracy (2016), The Spirit of Democracy (2008), Developing Democracy: Toward Consolidation (1999), Promoting Democracy in the 1990s (1995), and Class, Ethnicity, and Democracy in Nigeria (1989). He has edited or coedited more than fifty books, including China’s Influence and American Interests (2019, with Orville Schell), Silicon Triangle: The United States, China, Taiwan the Global Semiconductor Security (2023, with James O. Ellis Jr. and Orville Schell), and The Troubling State of India’s Democracy (2024, with Sumit Ganguly and Dinsha Mistree).
During 2002–03, Diamond served as a consultant to the US Agency for International Development (USAID) and was a contributing author of its report, Foreign Aid in the National Interest. He has advised and lectured to universities and think tanks around the world, and to the World Bank, the United Nations, the State Department, and other organizations dealing with governance and development. During the first three months of 2004, Diamond served as a senior adviser on governance to the Coalition Provisional Authority in Baghdad. His 2005 book, Squandered Victory: The American Occupation and the Bungled Effort to Bring Democracy to Iraq, was one of the first books to critically analyze America's postwar engagement in Iraq.
Among Diamond’s other edited books are Democracy in Decline?; Democratization and Authoritarianism in the Arab World; Will China Democratize?; and Liberation Technology: Social Media and the Struggle for Democracy, all edited with Marc F. Plattner; and Politics and Culture in Contemporary Iran, with Abbas Milani. With Juan J. Linz and Seymour Martin Lipset, he edited the series, Democracy in Developing Countries, which helped to shape a new generation of comparative study of democratic development.
Download full-resolution headshot; photo credit: Rod Searcey.
Former Director of the Center on Democracy, Development and the Rule of Law
Faculty Chair, Jan Koum Israel Studies Program
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The Digital Origins of Dictatorship and Democracy
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Do new information technologies advance democratization? Among the diverse countries with large Muslim communities, how do such technologies provide capacities and constraints on institutional change? What are the ingredients of the modern recipe for democratic transition or democratic entrenchment? Around the developing world, political leaders face a dilemma: the very information and communication technologies that boost economic fortunes also undermine power structures. Globally, one in ten internet users is a Muslim living in a populous Muslim community. In these countries, young people are developing their political identities-including a transnational Muslim identity-online. In countries where political parties are illegal, the internet is the only infrastructure for democratic discourse. And in countries with large Muslim communities, mobile phones and the internet are helping civil society build systems of political communication independent of the state and beyond easy manipulation by cultural or religious elites. With evidence from fieldwork in Azerbaijan, Egypt, Tajikistan and Tanzania, and using the latest fuzzy-set statistical models, I demonstrate that communications technologies have played a crucial role in advancing democracy in Muslim countries. Certainly, no democratic transition has occurred solely because of the internet. But, as I argue, no democratic transition can occur today without the internet. In the last 15 years, technology diffusion trends have contributed to clear political outcomes, and digital media have become a key ingredient in the modern recipe for democratization.
Philip N. Howard is associate professor of communication, information and international studies at the University of Washington. His books include New Media Campaigns and the Managed Citizen (Cambridge, 2005) and The Digital Origins of Dictatorship and Democracy (Oxford, 2011). Currently, he directs the NSF-funded Project on Information Technology and Political Islam.
Wallenberg Theater
Dr. Philip N. Howard
Associate Professor of Information, Communication and International Studies
Speaker
University of Washington
Seminars