Business
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  • How do startups evolve business models to go global?
  • How do Silicon Valley firms successfully launch and localize in China?
  • How do apps monetize in different markets?
  • How do firms not only sell globally but innovate globally?
  • How do startups hire the right people globally?

China 2.0 of Stanford Graduate School of Business hosts a special event connecting entrepreneur and university communities in Silicon Valley and Beijing:

Location 

Stanford Graduate School of Business Stanford Center at Peking University
Date 5-6p.m., Tuesday, May 27 8-9a.m., Wednesday, May 28
Speakers 

Ken Gullicksen (MBA '94), Chief Operating Officer, Evernote

Moderator: William Barnett, Professor, Stanford Graduate School of Business

Amy Gu (MBA '09), General Manager, China, Evernote 

 

Evernote (印象笔记) is a rapidly growing startup for cloud-based productivity tools through a suite of software and services. Founded in 2005 with its headquarters in Silicon Valley, Evernote has received four rounds of investments for a total of over $250 million and now has 100 million users worldwide. Evolving company growth strategy, marketing, talent recruitment, and product development specifically for the China market, Evernote has quickly attracted over 10 million users in China, now its largest market outside the U.S.

Building on its success within the highly dynamic China market, Evernote has set its sites on innovation from Beijing for global customers: "We’re in Beijing, because Beijing is one of the top centers of innovation. Evernote is in China so that the crucible of innovation can help us build Evernote for the world.”

This invitation-only seminar will employ HD video technology in the "highly immersive classrooms" at Stanford Graduate School of Business and the Stanford Center at Peking University to give participants in both locations the feeling that they are in the same room. Up to 25 faculty, students, entrepreneurs, and innovators at each location will be able to participate in this cross-Pacific presentation and interactive discussion with Stanford Graduate School of Business alumni Ken Gullicksen (MBA ‘94) and Amy Gu (MBA ‘09) and moderated by Professor William Barnett.

About the Speakers

Ken Gullicksen (MBA '94) is an experienced technology executive who has been involved in the formation and growth of several prominent Silicon Valley companies. At Evernote, Ken serves as COO, heading-up Evernote Business, the company's SMB and team-focused service. He is also responsible for investor relations, corporate development and the global sales and support teams. Prior to joining Evernote, Gullicksen spent over a decade as a general partner at Morgenthaler Ventures where, among other accomplishments, he led the first Silicon Valley venture round in Evernote and served on Evernote’s Board of Directors.

Gullicksen began his career as an engineer at Sun Microsystems before shifting focus to business strategy, market development, and engineering management at companies including Nortel Networks, Hitachi-Raychem Display Systems, and Sun Microsystems. He holds an MBA from Stanford Graduate School of Business and a BS in electrical engineering from San Jose State University.

Amy Gu (MBA '09) has extensive experience in running start-up in the mobile internet space in China with focus in making world a better place with the technology innovation. Gu has established Evernote corporate presence in China and directed the strategy initiatives with the goal to make Evernote “the best second brain to Chinese users.”

Currently Gu runs Evernote's full operation in China, including marketing, business development, IT operation, customer support and product improvement. Prior to joining Evernote, Ms. Gu founded two internet start-ups in China and worked in China Mobile and British Telecom developing strategic partnership and product design. Gu has an MBA degree from Stanford Graduate School of Business.

William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at the Graduate School of Business, Stanford University. Barnett studies competition among organizations and how organizations and industries evolve globally. He is conducting a large-scale project that seeks to explain why and how some firms grow rapidly in globalizing markets. After receiving his PhD in Business Administration from the University of California, Berkeley in 1988, Barnett was an Assistant Professor at the University of Wisconsin, Madison School of Business.

In 1991, Barnett came to the Stanford Business School as an Assistant Professor. He became an Associate Professor in 1994 and received tenure in 1996, and has been a full professor since 2001. Barnett has also twice been a Fellow at the Center for Advanced Study in the Behavioral Sciences, and is a Senior Fellow at the Woods Institute for the Environment at Stanford University. Barnett serves as associate editor or editorial board member for several academic journals.

Stanford Graduate School of Business and Stanford Center at Peking University

Conferences
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China’s giant automobile market continues to grow robustly, but its once thriving domestic producers have lost ground recently to global auto giants such as Volkswagen and GM. The excessive optimism of the past, however, has given birth to unwarranted pessimism about the future. The tangled legacy of China’s automotive policy has created numerous dilemmas, but it has also helped to create significant capabilities. A comparison of developments in China with those of other developing economies in East Asia suggests that institutions for promoting industrial upgrading have played a significant role in enabling some countries, such as China and South Korea, to deepen their industrial bases, while others either remain limited to assembling foreign models (as in Thailand and now Indonesia) or have failed to develop a sustainable automobile industry at all (as in the Philippines and even Malaysia). China faces tough policy choices, but it is likely to move, however reluctantly, in a more liberal and competitive direction.

Gregory W. Noble’s specialty is the comparative political economy of East Asia. His many publications include “The Chinese Auto Industry as Challenge, Opportunity, and Partner” in The Third Globalization (2013); “Japanese and American Perspectives on Regionalism in East Asia,” International Relations of the Asia-Pacific (2008); “Executioner or Disciplinarian: WTO Accession and the Chinese Auto Industry,” Business and Politics (co-authored, 2005); The Asian Financial Crisis and the Architecture of Global Finance (co-edited, 2000); and Collective Action in East Asia: How Ruling Parties Shape Industrial Policy (1999). After receiving his Ph.D. from Harvard University’s Department of Government, he taught at the University of California and the Australian National University before moving to Tokyo.

China Drives into the Future: Automotive Upgrading in East Asia Today
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Daniel and Nancy Okimoto Conference Room

Gregory W. Noble Professor, Institute of Social Science Speaker University of Tokyo
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Join Victor Koo in this special seminar co-hosted by China 2.0 and Global Speaker Series, as the founder of Youku discusses his 20-years as a part of the internet industry in China and what to expect in the future. The presentation will be followed by a Q&A session.

Victor Koo (MBA '94)
Victor Koo Chairman and Chief Executive Officer, Youku Tudou Inc.; Founder, Youku
Victor Koo is the Founder of Youku and has served as Chairman of the Board of Directors and Chief Executive Officer since the company's inception in November 2005. He has more than a decade of experience in internet and media-related industries in China. From 1999 to 2005, Koo worked at Sohu, China's leading internet portal, helping to grow the site from an early stage company to a NASDAQ-listed internet media property. Prior to joining Sohu, Koo worked at the private equity firm Richina Group as Vice President and was responsible for leading media, entertainment, and industrial venture capital projects. Previously, Koo worked at Bain & Company in San Francisco from 1989 to 1992. Koo received his MBA from Stanford University and was a Regents' Scholar at the University of California at Berkeley, where he received a bachelor's degree.

Youku Tudou Inc. (NYSE: YOKU) is China’s leading internet television company and enables users to search, view, and share high-quality video content quickly and easily across multiple devices. Youku, which means “what’s best and what’s cool” in Chinese, says that it is building a combination of Hulu and Netflix for China at a YouTube-like scale. With a market capitalization of over USD$4 billion, Youku has over 400 million unique PC users viewing video on the platform each month. Youku also attracts more than 150 million monthly mobile users and ranks as the third most popular mobile app in China in terms of user time spent online. On April 28, 2014, Alibaba and a private equity firm cofounded by Jack Ma agreed to buy a $1.22 billion stake in Youku Tudou Inc.


ORGANIZERS

China 2.0 of Stanford Graduate School of Business focuses on innovation and entrepreneurship in China by looking at the drivers and dynamics of China as a digital power and its implications for commerce, communications, and content in the global economy. China 2.0 convenes thought leaders in China and Silicon Valley, supports cutting-edge research and curriculum development by faculty, and organizes programs to educate students as next generation leaders.

The Global Speaker Series seeks to enrich the GSB community’s global perspective by inviting top executives, government leaders, and other distinguished guests to speak on globally relevant topics. Speakers share personal reflections on leading a global career and inspire students to develop as future leaders in their fields of choice.

#StanfordGSS  #China20


ADMISSION

The event is free to all. For non-Stanford attendees, please RSVP here.

DIRECTIONS

For information about getting to the Knight Management Center for the event, please visit: http://www.gsb.stanford.edu/visit, and the map of Knight Management Center can be downloaded here.

Oberndorf Event Center
North Building, 3rd Floor
Knight Management Center
641 Knight Way
Stanford, CA 94305

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In a recent report, CDDRL Postdoctoral Fellow Amr Adly, with the support of the Center for International Private Enterprise, provides insight on post-revolution entrepreneurship in Egypt and Tunisia. He suggests that in order to advance their economies, governments must carry out comprehensive reforms that provide greater accessibility to formal institutional structures for the broadest base of private sector enterprises, namely, small business owners, rural enterprises, and female entrepreneurs.
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Cairo Nile city towers from Al Zamalek area just a few minutes after sunset.
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Economists and business scholars have long tried to construct theoretical models that can explain economic growth and development in emerging economies, but Western models have not always been fully applicable to developing economies, particularly in Asia, due to differences in political, economic and social systems. Created to address this gap, the ABCD framework of K-Strategy is a more nearly universal approach showing how inherent disadvantages can be overcome and competitive advantages achieved. Using the ABCD framework, the lecturer will analyze Korea’s success at both national and corporate levels since the 1960s and discuss the framework’s implications for Korea’s future government policies and corporate strategies. He will also demonstrate the ABCD framework’s applicability to other countries. Hwy-Chang Moon, dean of Seoul National University’s graduate school of international studies, has done extensive research and theoretical work on the ABCD framework.

Hwy-Chang Moon received his PhD from the University of Washington and is currently a professor of international business and strategy in the graduate school of international studies at Seoul National University. Professor Moon has taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Kyushu University, Keio University, Hitotsubashi University, and other executive and special programs in various organizations. On topics such as international business strategy, foreign direct investment, corporate social responsibility, and cross-cultural management, Professor Moon has published numerous journal articles and books. He is currently the editor-in-chief of the Journal of International Business and Economy, an international academic journal. Professor Moon has conducted consulting and research projects for several multinational companies, international organizations (APEC, World Bank, and UNCTAD), and governments (Malaysia, Dubai, Azerbaijan, and Guangdong Province of China). For interviews and debates on international economy and business, he has been invited by international newspapers and media, including New York Times and NHK World TV.

This event is made possible through the generous support of the Koret Foundation.

Philippines Conference Room

Hwy-Chang Moon Dean, Graduate School of International Studies; Professor of International Business and Strategy Speaker Seoul National University
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Charles Eesley, Stanford Assistant Professor of Management Science and Engineering and SCPKU Faculty Fellow, shared his views on linkages between Chinese science parks and innovation during a public talk in October 2013.

The Chinese government developed over 100 high-tech industrial development zones and over 80 university science parks since the mid-1980s, aimed to support fundraising and growth for innovation. How do they contribute to innovation in China? Are places like Zhongguangcun helping Chinese firms like the Silicon Valley? On October 30, 2013 during an SCPKU public talk, Charles Eesley, Stanford Assistant Professor of Management Science and Engineering and SCPKU Faculty Fellow, shared his research on science parks as innovation policy in China and the channels through which ventures acquire financial and political support in China.

The establishment of science parks began when researchers located in Zhongguancun began to come out of their labs and start entities for commercializing research achievements in the 1970s. Since the late 1980s, the Chinese government has put in place a set of national and provisional regulations to establish science parks as key public infrastructure to receive public resources promoting high-tech entrepreneurship.

By 2004, with nearly 7000 industrial parks in China, the government stepped up its efforts to tighten regulations and clean up unqualified industrial parks. By the end of 2006, the number of industrial parks had dwindled from over 6800 to less than 1600.

Established in 2004, Tsinghua University Science Park, or "Tuspark," is both one of the most renowned science parks in China as well as a company which builds other business parks. Tuspark is comprised of400 companies and 25,000 employees with 30 branches around China.

Using data gathered from Tuspark, Professor Eesley has spent the past 8 years trying to identify links between science parks, entrepreneurship, and innovation. His research has shown that science parks have mixed or relatively small effects on innovation. "Science parks may provide services, connections, and an institutional setting for legitimation and brokering that is not common outside these parks. Such effects of science parks are stronger in emerging economies or nascent markets," says Eesley.

While there may be no direct effects of science parks on innovation or venture growth, there are indirect effects that help attract public funding, particularly for businesses lacking personal government ties. Entrepreneurs can also expect to benefit from connections ("guanxi") and legitimacy.

Eesley is the recipient of the National Natural Science Foundation of China (NSFC) 2012 Research Fund for International Young Sciences, and the 2010 Best Dissertation Award in the Business Policy and Strategy Division of the Academy of Management. He has a doctorate from the MIT Sloan School of Management and is a former entrepreneur in medical equipment innovation. His research focuses on how formal and informal institutions, and industry environment influence entrepreneurship.

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Mark von Hagen teaches the history of Eastern Europe and Russia, with a focus on Ukrainian-Russian relations, at Arizona State University, after teaching 24 years at Columbia University, where he also chaired the history department and directed the Harriman Institute.  At the Harriman Institute, he developed Ukrainian studies in the humanities and social sciences.  He was elected President of the International Association for Ukrainian Studies in 2002 and presided over the Congress in Donetsk in 2005.  He also served as President of the Association for Slavic, East European and Eurasian Studies (2009).  During his New York years, he was a member of the Council on Foreign Relations, and remains a member of the Advisory Board for Europe and Asia at Human Rights Watch.  He has worked with historians, archivists, and educators in independent Ukraine and with diaspora institutions.  He has served on the advisory board of the European University in Minsk (in exile in Vilnius, Lithuania), to the Open Society Institute; on the Board of Directors of the National Council for Eurasian and East European Research, and the International Fellowship Committee of the Social Science Research Council.
 

Ambassador Vlad Lupan has been the Ambassador, Permanent Representative of the Republic of Moldova to the United Nations, in New York, since January 2012, where he is focusing on development issues, rule of law and human rights, and conflict resolution. He has held a variety of diplomatic posts since 1996 till 2008, last one being Head of Political-Military Cooperation Department and was a negotiator on Transnistrian conflict settlement. He also worked with OSCE field Missions in in Georgia, Albania and Croatia. In 2008 Mr. Lupan joined the civil society, and became a member of the advisory board to the Ministry of Defense. During this time he was also the host of the “Euro-Atlantic Dictionary” radio talk show. In 2010 he became the Foreign Policy Advisor to the Acting President of the Republic of Moldova, and was later elected as a Member of the Parliament. 

Educated at the State University of Moldova and at the National School of Political Science and Public Administration in Bucharest, Romania, Ambassador Lupan earned his international relations degree, and later a master’s degree in journalism and public communications from the Free Independent Moldovan University in Chisinau.  Ambassador Lupan has published mainly in Romanian, though he also published in Russian or English, on foreign and domestic politics issues, including international security matters, Security Sector Reform, Transnistrian conflict settlement and European Union Eastern Partnership.
 

Dr. Yaroslav Prytula is an Associate Professor at the Department of International Economic Analysis and Finance at Lviv Ivan Franko National University (LIFNU) and a Professor at the Lviv Business School of the Ukrainian Catholic University in Lviv, Ukraine. Previously he served as an Academic Secretary of LIFNU and a Vice-Dean of the Faculty of International Relations at LIFNU. He is a member of the Supervisory Board of Lviv Ivan Franko National University. His scholarly interests are in macroeconomic modelling, quantitative methods in social science and higher education in transitional societies. His current research is related to socio-economic regional development in Ukraine. During 2001 he spent a semester in The George Washington University Elliott School of International Affairs under William and Helen Petrach scholarship and continued his research during 2003-04 in The George Washington University Research Program in Social and Organizational Learning under the U.S. Department of State funded Junior Faculty Development Program. During 2004-07 he was a fellow of the Open Society Institute Academic Fellowship Program. During 2007-09 Yaroslav was a fellow of the Global Policy Fellowship Program of the Institute for Higher Education Policy (Washington, DC). In 2011 Dr. Prytula was a visiting scholar at the George Mason University under the University Administration Support Program funded by the Carnegie Corporation of New York and administered by the International Research and Exchanges Board (IREX). Currently Dr. Prytula is a Fulbright Research Scholar at the George Washington University School of Business. Dr. Prytula was awarded his PhD in Mathematical Analysis from LIFNU in 2000. He graduated from the Faculty of Mechanics and Mathematics of LIFNU.  Yaroslav Prytula has received numerous awards and scholarships.

 

Presented by the Center for Russian, East European and Eurasian Studies, and co-sponsored by The Europe Center and the Stanford Humanities Center.

Levinthal Hall

Mark von Hagen Professor of History Speaker Arizona State University
Ambassador Vlad Lupan Permanent Representative of the Republic of Moldova to the UN Speaker
Yaroslav Prytula Associate Professor Speaker Lviv Ivan Franko National University
Robert Crews Associate Professor of History Moderator Stanford University
Panel Discussions
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In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Guangmu Liu"International Strategy of Drilling Enterprise of China National Petroleum Corporation"

Keiichi Uruga, "Industrial Policy Under the Default of Japanese Government Bond"

Tun Wang"The Financial Market Trading Business in U.S. Banks"

Kenji Yanada"Heightening of Banking Regulations and Banking Supervision"

Philippines Conference Room

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Corporate Affiliate Visiting Fellow, 2013-14
Guangmu_Liu.jpg MS

Guangmu Liu is a corporate affiliate visiting fellow at the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for 2013-14.  He has worked at BoHai Drilling Company (BHDC), a subsidiary company of China National Petroleum Company (CNPC) for 22 years.  His positions included the vice manager of the second drilling company and general manager of the number one drilling company, and most recently, he was responsible for the overseas market.  Currently, he serves as the assistant president of BHDC.  Liu received his bachelor's degree from the University of Geology of Chengdu and his master's degree in the oil and gas field from JiangHan Petroleum University.

Guangmu Liu PetroChina Speaker
Keiichi Uruga Ministry of Economy, Trade & Industry, Japan Speaker
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Corporate Affiliate Visiting Fellow
Tun_Wang.jpg MA

Tun Wang is a corporate affiliate visiting fellow at the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for 2013-14.  Wang has worked at the Industrial and Commercial Bank of China (ICBC) for 17 years.  Currently, he is the deputy head of the Global Market Department in the head office in Beijing.  He received his bachelor's degree in Electronics and IT Systems from Ocean University of China and his master's degree in Finance from the Graduate School of People's Bank of China. His work experience and research activities focus on financial market trading business.

Tun Wang Industrial and Commercial Bank of China Speaker
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Corporate Affiliate Visiting Fellow
Kenji_Yanada.jpg

Kenji Yanada is a corporate affiliate visiting fellow at the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for 2013-14.  Prior to joining Shorenstein APARC, he started his career in 1984 as a banker for Fuji Bank (currently Mizuho Bank).  After 20 years of experience as a banker, Yanada served as deputy director at the Government of Japan's Financial Services Agency (FSA), where he was in charge of supervising banks and analyzing for financial institutions.  Yanada graduated from Keio University with a bachelor's degree in economics.

Kenji Yanada Ministry of Finance, Japan Speaker
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Abstract:

Decisions about “who gets what, when, and how” are perhaps the most important that any government must make. So it should not be remarkable that around the world, public officials responsible for public budgeting are facing demands—from their own citizenry, other government officials, economic actors, and increasingly from international sources—to make their public financial management more transparent and their decision-making around budgets more participatory. Surprisingly, rigorous analysis of the causes and consequences of fiscal openness is thin at best. Open Budgets seeks to fill this gap in existing knowledge by answering a set of key empirical questions: How and why do improvements in fiscal transparency and participation come about? How are they sustained over time? When and how do increased fiscal transparency and participation lead to improved government responsiveness and accountability? Theoretically, it seeks to examine the relationships between fiscal openness and democracy, development and the rule of law.

Speaker Bio:

Dr. Sanjeev Khagram is the holder of the $12million endowed John Parke Young Chair in Global Political Economy at Occidental College, and also currently a Young Global Leader of the World Economic Forum. He was previously Professor and Director of the Center for International Development at the University of Washington, Visiting Professor at Stanford's Institute of International Studies, Wyss Visiting Professor at the Harvard Business School, and Assistant and Associate Professor at Harvard's JFK School of Government.  Khagram has published widely including authoring the award winning book, "Dams and Development," co-editing the volumes "Restructuring World Politics," and, "The Transnational Studies Reader," as well as writing numerous peer reviewed articles including, "Inequality and Corruption," in the American Sociological Review and, "Future Architectures of Global Governance," in Global Governance. In the world of practice, Khagram was Deputy Secretary General of the World Commission on Dams (where he authored the widely acclaimed Final Report of the Commission), Dean of the Desmond Tutu Peace Center, and Author of the UN Secretary General's Report on the Impacts of the Global Economic Crisis in 2009.  Most recently, Dr. Khagram was the Architect/Coordinator of the mullti-stakeholder Global Initiative for Fiscal Transparency and Founder/Head of Innovations for Scaling Impact. He has worked with global networks, multi-stakeholder initiatives, international agencies, governments, corporations, civil society organizations, professional organizations and universities all over the world. Dr. Khagram received his BA, MA, PhD Minor and PhD all from Stanford University.

 

Encina Ground Floor Conference Room

Sanjeev Khagram John Parke Young Chair in Global Political Economy Speaker Occidental College
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