As a result of the analysis, the combinations of attributes that received the most responses, or in other words, the “ideal candidate image'' that respondents thought of, were as follows:
Gender: Female
Age: 32 and 42 years old
Occupation: Governor and corporate manager/officer
These findings indicate that Japanese people wish to see more female leaders in their 30s and 40s become politicians. Additionally, 75% of respondents agreed that “there should be more efforts to increase the number of female members in Japan's Diet.'' Nearly all respondents, regardless of gender, age group, party support, or the strength of their support for the Kishida administration, favored having a female politician over a male one, and even among those who rated Japan as already diverse, many said they would prefer female candidates.
Based on these findings, we assert that a notable portion of the Japanese population sincerely backs women leaders. Furthermore, if a female candidate is nominated, she will likely get elected.
Conversely, the combinations of attributes with weak public support were as follows:
Gender: Male
Age: 72 and 82
Occupation: TV commentator, parliamentary secretary, financial bureaucrat
These results indicate that Japanese public opinion neither favors older male politicians nor desires people in occupations close to national politics.
The Liberal Democratic Party (LDP) has, in fact, actively supported women in elections in urban areas, including the Tokyo 8th Ward of the House of Representatives, which includes Suginami Ward. The reason is that "experience has shown that women are in demand," according to LDP officials. Interestingly, this sentiment coincides with the image of politicians desired by public opinion (women in their 30s and 40s, not older men), as highlighted by the Stanford Japan Barometer.
There may be an election for the Lower House of Representatives in 2024, and it will be interesting to see how many women will get elected after the supplementary and unified elections.
Part 3
The Liberal Democratic Party's Bold Strategy of Fielding Female Candidates: A "Survival Instinct" Consistent with Voters’ Desires
View the original article at Asahi Shimbun GLOBE+ >
The results of the first wave of the Stanford Japan Barometer match the LDP's policy of supporting women. The LDP, which has approved a string of candidates for the upcoming general election to dissolve the House of Representatives, has been fielding women mainly in urban areas. A typical example is Tokyo's 8th Ward (a large part of Suginami Ward). For a long time, the LDP's Nobuaki Ishihara dominated this seat. Yet he lost the 2021 Lower House election to Harumi Yoshida, a female newcomer to the Constitutional Democratic Party of Japan. Ishihara was also unable to regain his seat proportionally.
In 2022, female newcomer Satoko Kishimoto won the Suginami Ward mayor election against the incumbent male candidate. Kishimoto supported mainly women in the 2023 Ward Assembly election, resulting in a female majority. The LDP responded by supporting a 42-year-old woman from the Ministry of Economy, Trade, and Industry in Tokyo's 8th Ward.
In Tokyo's 18th Ward (Musashino, Fuchu, and Koganei), the home district of former Prime Minister Naoto Kan (Constitutional Democratic Party of Japan), who recently announced his retirement, the Tokyo Metropolitan Federation of Trade Unions also held an open recruitment campaign for women only. In addition, there has been a string of female candidates in Tokyo, including Tamayo Marukawa, who switched from the House of Councillors to the upper house of the Diet. That is because LDP officials have learned from experience that "women and young people, especially in urban areas, are the most likely to win now,” according to a senior LDP official.