Go out there and change the world.
- Tim Draper, Draper Fisher Jurvetson

"Whatever the world looks like now, it will change," said Tim Draper, founder and managing director of Draper Fisher Jurvetson (DFJ), during the keynote session at the March 1 Entrepreneurship in the Global Marketplace seminar, organized by the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) with sponsorship from Alibaba.com, the first in a series of seminars by the Schwarzenegger Emerging Entrepreneur Initiative. Concluding his remarks, Draper urged the overflow audience: "Go out there and change the world."

Draper and the nine other participants shared different perspectives on entrepreneurship, but a key message underlying all of the presentations was that the world is a dynamic, rapidly changing place where entrepreneurs can succeed by anticipating and responding to global trends. In doing so, many suggested, it is also possible to change the world—for the better. The participants all concurred that China is one of the key places in the world—now and in the future—to do business, representing a challenging but a vast frontier of opportunity.

Global demographic trends are a major factor that venture capitalists consider when making investments. Addressing the worldwide aging phenomenon, which is particularly acute in Asia-Pacific countries such as Japan and China, Draper explained how DFJ has invested in a company that manufactures videogame-like devices designed to improve cognition, noting the growing market for such devices that help keep cognitive health apace with a longer life span. Hans Tung, a partner with the Shanghai-based venture capital firm Qiming Ventures, described how his firm is tracking the large segment of China's population living in small cities away from commercial hubs. These members of the populace, who prefer to shop online where they can find a wider selection of goods than in their local shopping malls, are quickly becoming a driving force in China's e-commerce market.

It is China's e-commerce and other Internet firms—fueled by the explosion of Internet users—that carry increasingly significant weight in China's domestic and the global economy. Duncan Clark, a visiting scholar at SPRIE, presented related findings from SPRIE's China 2.0: The Rise of a Digital Superpower research initiative, which is led by Marguerite Gong Hancock, associate director of SPRIE. China 2.0, explores the conditions generating such rapid growth of the Internet, and investigates questions surrounding the possible global implications of it. Clark noted that as China's three largest Internet firms—search engine Baidu, instant-messaging service Tencent, and e-commerce portal Taobao—expand, domestic competition will not only intensify, but move further into the global economic arena. The "big three" firms are already ranked among the top 20 Internet sites in the world based on site traffic. According to Clark, the key question in the future for U.S. companies will be how to partner with Chinese companies in order to insure their own growth.

Riding the global wave of innovation and entrepreneurship, Jonathan Ross Shriftman, co-founder of Solé Bicycle Company, and Ryder Fyrwald, vice president of global operations at the Kairos Society, have discovered opportunities to effect positive change despite a global climate of intense economic competition. Shriftman, a recent University of Southern California (USC) graduate, described the lessons that he has learned through his company's quest to manufacture low-cost, quality fixed-gear bicycles that provide a stylish, alternate form of transportation. Despite funding and language challenges, Shriftman and his partner succeeded in connecting with a manufacturer in China through Alibaba.com, and have sold nearly 800 bicycles to date. Fyrwald, who is still an undergraduate at USC's Marshall School of Business, explained the philosophy behind the Kairos Society, an international network of student entrepreneurs who seek to solve world issues through entrepreneurship and innovation. He cited the example of WaterWalla, a company that has developed, among other technologies, a low-cost water purification device for use by urban slum dwellers.

From the perspective of seasoned venture capitalists Draper and Tung and emerging entrepreneurs Shriftman and Fyrwald, the message at Entrepreneurship in the Global Marketplace was clear: the way to succeed in a rapidly changing world is to react promptly—and creatively—to global trends. And, as Shriftman suggested, it is possible to "do well by doing good," and change the world in a positive way.

On February 24, the Program on Liberation Technology at the Center on Democracy, Development, and the Rule of Law (CDDRL) hosted a conference entitled Blogs and Bullets: Social Media and the Struggle for Social Change, in partnership with the United States Institute of Peace (USIP) and George Washington University's Institute for Public Diplomacy and Global Communication (GW). This event was a high-impact gathering of scholars, academics, and representatives from the Silicon Valley tech community, to examine a very timely subject--how social media is being used to advance political change in developing democracies.

Participants from Google, Facebook, the Berkman Center for Internet and Society at Harvard, eBay, and YouTube, among others, commented on how recent events in the Arab world have affected their work and the role Web 2.0 tools and mobile phones played to facilitate these citizen-based movements. The Blogs and Bullets research project was launched in 2010 to examine new media through an analytic framework to better understand its impact on contentious politics-whether positive or negative. This event was a rare opportunity to bring both the public and private sectors together to discuss this topic during a daylong closed door session, providing the ideal forum for cross sector collaborations to emerge.

While there was a broad consensus around the effectiveness of social media tools to advance political change, participants were encouraged to look beyond the anecdotal evidence available to employ a more rigorous and methodical approach to impact evaluation. They discussed the challenges involved in studying the affects of social media on contentious politics-from the research design to the scarcity of available data. Many participants used social media throughout the course of the meeting to communicate key findings and discussion points on Twitter and Facebook, opening up the discourse beyond the conference room.

The workshop culminated in a public session that drew over 150 participants eager to learn more from those working on the "frontlines of social media." Panelists included; Marc Lynch from GW, Clay Shirky of New York University (NYU), Olivia Ma of YouTube, Larry Diamond from Stanford University, and was moderated by Sheldon Himelfarb of USIP.

Marc Lynch, Director of Middle East Studies at GW and also know by his pseudonym, Abu Aardvark, for his popular blog on Foreign Policy's website, opened the panel by reflecting on the broader pattern of Arab politics in the 2000s and how surprised the academic community was by the uprising in Egypt, "They (young activists) succeeded at a time when all experts believed we were in a period of authoritarian retrenchment."

Lynch credited previous failed social movements for laying the groundwork for the January 25 revolution, which was catalyzed by the events in neighboring Tunisia. The use of social media had an enormous impact on Arab societies where mainstream media is so heavily censored.  Lynch described the cascading effect of these web 2.0 platforms, which sent video, audio, personal testimonies, and on the ground sources, directly to an international audience. However, Lynch cautioned against crediting just social media, "It is a huge mistake to think this is just about social media, al-Jazeera was absolutely critical."     

Himefarb introduced Olivia Ma, News Manager at YouTube, a Google owned video sharing site, by mentioning a study conducted by the Berkman Center of Harvard University, which found YouTube the most frequented website in the Arabic language blogosphere. YouTube has been an important platform for protestors who are documenting events on the ground across the Arab world and posting video content on YouTube to reach an international audience and raise awareness. This phenomenon is described by Ma as, "The democratization of media because the barrier to broadcasting has dropped allowing everyone the ability to document and bear witness to events".

Ma described a typical day for the news team at YouTube, which involves culling through all the recent video content covering events in any corner of the world to identify the trends, buzzing topics, and "hot videos." Popular videos are often identified by searching through Facebook and Twitter to identify those that are most often shared or 'liked' by users, something Ma identified as the "complex eco-system between all the social networks." While, many of the protest videos are quite graphic in nature, YouTube has classified these videos for educational and documentary purposes, allowing them to keep as much content on the site as possible.

Clay Shirky, Professor of New Media at NYU, provided an historic account of how IT has been used by both insurgents and autocrats in each revolution since the fall of communism. Shirky explained that, "New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere. (Clay Shirky)New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere."

Shirky believes the Egyptian revolution was successful because it was built on the foundation and learning from prior movements in Egypt, beginning with Kefaya in 2005, to the April 6 movement in 2008, and most recently with Iran's Green Movement.

Failed uprising have occurred in places, such as Sudan, because there were no established networks of trust and shallow social capital. Shirky described the power of social media to shift mindsets by drawing on a domestic example-in 2006 the American public would not have believed it was possible to elect an African American president until an Obama speech was broadcast on YouTube, outside of the mainstream media, changing the public's perception.

CDDRL Director Larry Diamond who oversees the Program on Liberation Technology, reflected on the first time he met young Egyptian bloggers and leaders of the youth movement, "The energy and freshness of the perspectives along with the agenda and content discussed amongst these young people was striking to the point of disarming." Diamond described the Egyptian youth movement and events in Tahrir Square as possessing a "Jeffersonian quality of the value of the individual and suspicion of authority."

Diamond emphasized the importance of the window onto the world that the Internet provides, which propels the individual from a passive observer to an active contributor. While, Diamond recognized the importance of ICT he also cited its limitations, "It (ICT) will bring down an authoritarian regime but not everyone can build political parties." Diamond continued by suggesting that ICT's are useful tools for emerging political parties to widen the arena for constitutional deliberation, set new rules of the game, and create a "freer and fairer deliberation space."

Surveying cyberspace that evening, it was exciting to follow all the discussion and dialogue across the various social media platforms describing the impact and value of this event in advancing ideas and partnerships. While, Blogs and Bullets was pivotal in moving the research agenda forward, it was clear that the story does not end here. More work needs to be done to collectively examine the impact of this emerging field beyond what we read in our daily Twitter feed.

To learn more about the USIP Blogs and Bullets initiation, please click here

To learn more about the CDDRL Program on Liberation Technology, please click here