• How do startups evolve business models to go global?
• How do Silicon Valley firms successfully launch and localize in China?
• How do apps monetize in different markets?
• How do firms not only sell globally but innovate globally?
• How do startups hire the right people globally?

China 2.0 of Stanford Graduate School of Business hosts a special event connecting entrepreneur and university communities in Silicon Valley and Beijing:

Evernote (印象笔记) is a rapidly growing startup for cloud-based productivity tools through a suite of software and services. Founded in 2005 with its headquarters in Silicon Valley, Evernote has received four rounds of investments for a total of over $250 million and now has 100 million users worldwide. Evolving company growth strategy, marketing, talent recruitment, and product development specifically for the China market, Evernote has quickly attracted over 10 million users in China, now its largest market outside the U.S.

Building on its success within the highly dynamic China market, Evernote has set its sites on innovation from Beijing for global customers: "We’re in Beijing, because Beijing is one of the top centers of innovation. Evernote is in China so that the crucible of innovation can help us build Evernote for the world.”

This invitation-only seminar will employ HD video technology in the "highly immersive classrooms" at Stanford Graduate School of Business and the Stanford Center at Peking University to give participants in both locations the feeling that they are in the same room. Up to 25 faculty, students, entrepreneurs, and innovators at each location will be able to participate in this cross-Pacific presentation and interactive discussion with Stanford Graduate School of Business alumni Ken Gullicksen (MBA ‘94) and Amy Gu (MBA ‘09) and moderated by Professor William Barnett.

About the Speakers

Ken Gullicksen (MBA '94) is an experienced technology executive who has been involved in the formation and growth of several prominent Silicon Valley companies. At Evernote, Ken serves as COO, heading-up Evernote Business, the company's SMB and team-focused service. He is also responsible for investor relations, corporate development and the global sales and support teams. Prior to joining Evernote, Gullicksen spent over a decade as a general partner at Morgenthaler Ventures where, among other accomplishments, he led the first Silicon Valley venture round in Evernote and served on Evernote’s Board of Directors.

Gullicksen began his career as an engineer at Sun Microsystems before shifting focus to business strategy, market development, and engineering management at companies including Nortel Networks, Hitachi-Raychem Display Systems, and Sun Microsystems. He holds an MBA from Stanford Graduate School of Business and a BS in electrical engineering from San Jose State University.

Amy Gu (MBA '09) has extensive experience in running start-up in the mobile internet space in China with focus in making world a better place with the technology innovation. Gu has established Evernote corporate presence in China and directed the strategy initiatives with the goal to make Evernote “the best second brain to Chinese users.”

Currently Gu runs Evernote's full operation in China, including marketing, business development, IT operation, customer support and product improvement. Prior to joining Evernote, Ms. Gu founded two internet start-ups in China and worked in China Mobile and British Telecom developing strategic partnership and product design. Gu has an MBA degree from Stanford Graduate School of Business.

William Barnett is the Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at the Graduate School of Business, Stanford University. Barnett studies competition among organizations and how organizations and industries evolve globally. He is conducting a large-scale project that seeks to explain why and how some firms grow rapidly in globalizing markets. After receiving his PhD in Business Administration from the University of California, Berkeley in 1988, Barnett was an Assistant Professor at the University of Wisconsin, Madison School of Business.

In 1991, Barnett came to the Stanford Business School as an Assistant Professor. He became an Associate Professor in 1994 and received tenure in 1996, and has been a full professor since 2001. Barnett has also twice been a Fellow at the Center for Advanced Study in the Behavioral Sciences, and is a Senior Fellow at the Woods Institute for the Environment at Stanford University. Barnett serves as associate editor or editorial board member for several academic journals.

In the immediate postwar period, when very real limits on the power of the party-state remained and the population was still recovering from the dislocations of the war, the socialist promise of what in North Korea came to be known as the ‘new living’ became the subject of much ideological and material investment on the part of a wide spectrum of actors. Yet the construction of such ‘new living’ was certainly not straightforward. This paper analyzes political anxieties that emerged over worker dormitory life, tensions surrounding consumption in a growing economy, and worries about the comforts of family life offered by new fangled apartments.

RSVP required at http://ceas.stanford.edu/events/event_detail.php?id=3713

Economists and business scholars have long tried to construct theoretical models that can explain economic growth and development in emerging economies, but Western models have not always been fully applicable to developing economies, particularly in Asia, due to differences in political, economic and social systems. Created to address this gap, the ABCD framework of K-Strategy is a more nearly universal approach showing how inherent disadvantages can be overcome and competitive advantages achieved. Using the ABCD framework, the lecturer will analyze Korea’s success at both national and corporate levels since the 1960s and discuss the framework’s implications for Korea’s future government policies and corporate strategies. He will also demonstrate the ABCD framework’s applicability to other countries. Hwy-Chang Moon, dean of Seoul National University’s graduate school of international studies, has done extensive research and theoretical work on the ABCD framework.

Hwy-Chang Moon received his PhD from the University of Washington and is currently a professor of international business and strategy in the graduate school of international studies at Seoul National University. Professor Moon has taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Kyushu University, Keio University, Hitotsubashi University, and other executive and special programs in various organizations. On topics such as international business strategy, foreign direct investment, corporate social responsibility, and cross-cultural management, Professor Moon has published numerous journal articles and books. He is currently the editor-in-chief of the Journal of International Business and Economy, an international academic journal. Professor Moon has conducted consulting and research projects for several multinational companies, international organizations (APEC, World Bank, and UNCTAD), and governments (Malaysia, Dubai, Azerbaijan, and Guangdong Province of China). For interviews and debates on international economy and business, he has been invited by international newspapers and media, including New York Times and NHK World TV.

This event is made possible through the generous support of the Koret Foundation.

Drawing on data collected through comparative ethnographic fieldwork on Chinese investments in Zambia in the past five years, this talk seeks to answer the questions: What is the peculiarity of Chinese capital? What are the impacts of Chinese investments on African development? Rejecting both the Western rhetoric of “Chinese colonialism” and the Chinese self-justification of “south-south collaboration”, Lee examines the mechanisms, interests and limits of Chinese power through a double comparison: between Chinese and non-Chinese companies, and between copper and construction.

Ching Kwan Lee is a professor of sociology at the University of California, Los Angeles, and currently a fellow at the Center for Advanced Study in the Behavioral Science at Stanford. Her research interests include labor, development, political sociology, global ethnography and China. She is author of Against the Law: Labor Protests in China’s Rustbelt and Sunbelt and Gender and the South China Miracle. She is working on two book projects, one on Chinese investment and labor practices in Zambia, and the other on forty years of state and society relations in China. 

This study analyzes the effects of Indonesia's conditional cash transfer program on the local health care market in terms of price, utilization, and quality of care. The CCT program is associated with increased delivery fees and increased utilization of prenatal care and trained attendants for delivery assistance. Consequently, program participants experience improvements in prenatal care quality. 

Margaret Triyana is the Asia Health Policy Post-doctoral fellow. Her main interests are inequality and human capital investments, particularly early health investments in developing countries.