San Francisco -- Offshoring is just one of many global forces impacting job creation and destruction in the Bay Area and cannot be viewed in isolation from the key trends enabling it, such as globalization, technology-driven improvements in productivity and business disintermediation. Efforts to prevent offshoring will not be successful and are likely to come at considerable economic cost, according to a new study released today.

Sponsored by Joint Venture: Silicon Valley Network, the Bay Area Economic Forum and the Stanford Project on Regions of Innovation and Entrepreneurship (SPRIE), with research and project support from global management consulting firm A.T. Kearney, the study analyzed global trends, regional capabilities and the Bay Area job market.

Findings from the study, the first regionally focused on the Bay Area, were based on 120 interviews, analysis of 9,000 job listings and other primary and secondary research.

The Bay Area already has more experience with globalization and offshoring than other parts of the U.S., the study reports. Bay Area manufacturers earn almost 60 percent of their revenues in overseas markets. Analysis done as part of the study revealed 94 percent of companies in the semiconductor and semiconductor equipment manufacturing and software clusters - two driving sectors in the Bay Area in terms of employment and payroll contribution - are already using offshore resources.

This does not mean all jobs are going offshore. The study also found one-in-four job postings for large companies in those sectors during April 2004 was for positions in the Bay Area.

"The research makes clear that global trends will force continued creation and destruction of jobs in the Bay Area. These trends can't be reversed. Policies and investment should be directed toward helping the region strengthen its core capabilities to compete effectively on a national and global basis" said Sean Randolph, President & CEO of the Bay Area Economic Forum.

The study calls for policymakers to maintain strong support for basic research, invest in education to ensure a competitive local workforce and to address vulnerabilities in the regional business environment including housing, transportation and business regulations that hinder local job creation. Business leaders need to support transition programs and consider investment in local employee development to meet their future job needs.

The study found the Bay Area is losing ground to other regions in the U.S. and overseas in three competitive capabilities: mass production, back-office (transactional) operations and product and process enhancement. The competitive erosion in the latter is new. It appears that the Bay Area is rapidly losing out to other regions in occupations associated with engineering focused on cost reduction, fine-tuning processes and expanding product features. These engineering jobs, along with manufacturing and administration-related occupations, are expected to decline as the skills required for those functions are sourced more cost effectively in other regions of the United States and abroad.

The study also identified five competitive capabilities that investors and business leaders believe are key strengths of the Bay Area. In addition to three capabilities traditionally linked to the region (entrepreneurship/new business creation, research in advanced technologies and bringing new concepts to market), the analysis pointed to two other competitive capabilities not always in the spotlight:

• Cross-disciplinary research - coordinating and integrating advanced learning across industries and scientific disciplines.
• Global integrated management - managing and coordinating globally distributed business functions and networks.

Jobs aligned with these five regional strengths, such as high-level research, strategic marketing and global business and headquarter management activities, are expected to experience solid growth.

"The findings confirm that the region should continue to attract talent and foster innovation, start-up activity and job creation, as technology companies are launched and commercialized," said Russell Hancock, President and CEO of Joint Venture: Silicon Valley Network.

The Bay Area's strengths make the region a leader in job creation in early stages of the business lifecycle, but its weaknesses lead to job growth outside the region in the later stages. As a result, the study says, the Bay Area will continue to incubate and develop new businesses, a process that has historically been the core growth engine for the local job market.

"Companies founded in the Bay Area will typically maintain the majority of their workforce in the region until their first products or services gain market traction and key business processes stabilize," said John Ciacchella, Vice President with A.T. Kearney. "However, as these companies expand and mature, many of the new jobs that stay local will focus on management of expanding business operations that are outsourced, offshored and distributed to other regions."

The Bay Area also is well positioned in the industries likely to spawn new technology

start-ups, according to the study's job market analysis and interviews. Beyond its leading role in information technology, the Bay Area has the highest concentration of biotechnology firms in the country and more nanotechnology firms than all countries except Germany.

"How jobs in a region are affected by global trends depends on the competitiveness of the region's capabilities," said Marguerite Gong Hancock, Associate Director of SPRIE. "Despite a rise in the capabilities of other entrepreneurial regions globally, the Bay Area continues to lead in many of the capabilities considered most necessary for innovation and new business creation"

The study findings will be presented at a public event on Thursday, July 15, at Stanford University, where a panel of business and community leaders will discuss the report's findings and implications and take questions from the audience. The panel will be moderated by Paul Laudicina, managing director of A.T. Kearney's Global Business Policy Council, and includes:

• Edward Barnholt (Chairman, President & CEO, Agilent Technologies)
• William T. Coleman (Founder, Chairman & CEO, Cassatt Corporation, and Vice Chairman, Silicon Valley Manufacturing Group)
• Anula K. Jayasuriya (Venture Partner, ATP Capital LP)
• William F. Miller (Professor Emeritus, Stanford Graduate School of Business)
• The Honorable Joe Nation, California State Assembly

BAY AREA ECONOMIC FORUM
Bay Area Economic Forum (www.bayeconfor.org) is a public-private partnership of senior business, government, university, labor and community leaders, develops and implements projects that: support the vitality and competitiveness of the regional economy, and enhance the quality of life of the regions residents. Sponsored by the Bay Area Council a business organization of more than 250 CEOs and major employers, and the Association of Bay Area Governments, representing the region's 101 cities and nine counties, the Bay Area Economic Forum provides a shared platform for leaders to act on key issues affecting the regional economy.

JOINT VENTURE: SILICON VALLEY NETWORK
Joint Venture: Silicon Valley Network (www.jointventure.org) is a nonprofit organization that provides analysis and action on issues affecting the economy and quality of life in Silicon Valley. The organization brings together new and established leaders from business, labor, government, education, non-profits, and the broader community to build a sustainable region that is poised for competition in the global economy.

STANFORD PROJECT ON REGIONS OF INNOVATION AND ENTREPRENEURSHIP
The Stanford Project on Regions of Innovation and Entrepreneurship (http://sprie.stanford.edu), or SPRIE, is dedicated to the understanding and practice of the nexus of innovation and entrepreneurship in the leading regions around the world. Current research focuses on Silicon Valley and high technology regions in 6 countries in Asia: People's Republic of China, Taiwan, Japan, Korea, Singapore and India. SPRIE fulfills its mission through interdisciplinary and international collaborative research, seminars and conferences, publications and briefings for industry and government leaders.

A $2 million gift honoring Professor William J. Perry, from telecommunications entrepreneur Jeong H. Kim, will create a new professorship on contemporary Korea to be established jointly by the Stanford Institute for International Studies (SIIS) and the School of Humanities and Sciences.

Perry, the 19th secretary of defense of the United States, currently holds the Michael and Barbara Berberian Professorship and is a senior fellow at SIIS. Upon Perry's retirement from Stanford the new Korea chair will be named the William J. Perry Professorship.

"Bill Perry's dedicated work on Korean issues over the last decade and the significant contributions he has made to this very crucial dialogue are unparalleled," said Kim, a member of the SIIS Board of Visitors. "I can think of no one more appropriate than Bill for this chair to be named after."

Kim's interest in the political and cultural life of his native Korea has been sustained over the years in part by following the work of his mentor and friend, Bill Perry, who has played a significant role in encouraging Kim's entrepreneurship.

Learning of Kim's gift, Perry said, "I am pleased that so many students will benefit from this generous gift. I am quite humbled that Jeong and Cindy Kim have chosen to honor me in this way, as Jeong's own accomplishments deserve to be acknowledged and, indeed, emulated."

As Perry related, "Jeong Kim's story is as impressive as it is inspiring. He left Korea at the age of 14 and made his way to America with no money and little English. He worked his way through high school and college, and became a nuclear engineering officer in the U.S. Navy. After leaving the navy, he returned to school, earned his Ph.D. from the University of Maryland, and started an innovative new company in the highly competitive telecom business. Within five years he took his very successful company public and sold it to Lucent Technologies for $1 billion. He went on to manage a major division for Lucent, until offered a professorship at the University of Maryland. His dedication to education is clearly evident, not only by his decision to teach future leaders, but through his endowments of a new engineering building at the University of Maryland and now this chair in Korean studies at Stanford. And all before he turned 45."

"I understand that the university is at a critical juncture in the development of Korean Studies at Stanford," said Kim. "I am delighted to be able to do something meaningful to encourage its growth."

The establishment of an incremental endowed faculty position to be held jointly by both SIIS and the School of Humanities and Sciences is unique and innovative for Stanford University and is a likely precursor to further joint appointments that may characterize the university's upcoming multidisciplinary initiatives.

"Jeong Kim's gift is a momentous tribute to Bill Perry. It also presents a perfect opportunity for the Institute and H&S to work cooperatively to further strengthen Korean Studies at Stanford, which has been growing impressively under the leadership of Program Director Professor Gi-Wook Shin," said SIIS Director Coit D. Blacker.

H&S Dean Sharon Long concurred, "I am so pleased that Dr. Kim has extended such a generous recognition of one of the university's most valued faculty members. This gift will contribute to the growth of our understanding of Korea, a subject of deep concern to our donor and to our faculty and students."

William J. Perry has worked inside and outside of government over the last decade toward a resolution of what he has often called the "dangerous armed truce" on the Korean peninsula. Having served as secretary of defense during the 1994 crisis on the Korean peninsula, he has often said that the United States was closer to war there during that period than at any other time during his tenure.

During the second term of the Clinton administration, Perry served as special advisor to the president and the secretary of state for the review of the United States policy toward North Korea. He continues his efforts for peace on the Korean Peninsula at SIIS and as co-director of the Preventive Defense Project, a research collaboration between Stanford and Harvard.

A $2 million gift honoring Professor William J. Perry, from telecommunications entrepreneur Jeong H. Kim, will create a new professorship on contemporary Korea to be established jointly by the Stanford Institute for International Studies (SIIS) and the School of Humanities and Sciences.

Perry, the 19th secretary of defense of the United States, currently holds the Michael and Barbara Berberian Professorship and is a senior fellow at SIIS. Upon Perry's retirement from Stanford the new Korea chair will be named the William J. Perry Professorship.

"Bill Perry's dedicated work on Korean issues over the last decade and the significant contributions he has made to this very crucial dialogue are unparalleled," said Kim, a member of the SIIS Board of Visitors. "I can think of no one more appropriate than Bill for this chair to be named after."

Kim's interest in the political and cultural life of his native Korea has been sustained over the years in part by following the work of his mentor and friend, Bill Perry, who has played a significant role in encouraging Kim's entrepreneurship.

Learning of Kim's gift, Perry said, "I am pleased that so many students will benefit from this generous gift. I am quite humbled that Jeong and Cindy Kim have chosen to honor me in this way, as Jeong's own accomplishments deserve to be acknowledged and, indeed, emulated."

As Perry related, Jeong Kim's story is as impressive as it is inspiring. He left Korea at the age of 14 and made his way to America with no money and little English. He worked his way through high school and college, and became a nuclear engineering officer in the U.S. Navy. After leaving the navy, he returned to school, earned his Ph.D. from the University of Maryland, and started an innovative new company in the highly competitive telecom business. Within five years he took his very successful company public and sold it to Lucent Technologies for $1 billion. He went on to manage a major division for Lucent, until offered a professorship at the University of Maryland. His dedication to education is clearly evident, not only by his decision to teach future leaders, but through his endowments of a new engineering building at the University of Maryland and now this chair in Korean studies at Stanford. And all before he turned 45.

"I understand that the university is at a critical juncture in the development of Korean Studies at Stanford," said Kim. "I am delighted to be able to do something meaningful to encourage its growth."

The establishment of an incremental endowed faculty position to be held jointly by both SIIS and the School of Humanities and Sciences is unique and innovative for Stanford University and is a likely precursor to further joint appointments that may characterize the university's upcoming multidisciplinary initiatives.

"Jeong Kim's gift is a momentous tribute to Bill Perry. It also presents a perfect opportunity for the Institute and H&S to work cooperatively to further strengthen Korean Studies at Stanford, which has been growing impressively under the leadership of Program Director Professor GiWook Shin," said SIIS Director Coit D. Blacker.

H&S Dean Sharon Long concurred, "I am so pleased that Dr. Kim has extended such a generous recognition of one of the university's most valued faculty members. This gift will contribute to the growth of our understanding of Korea, a subject of deep concern to our donor and to our faculty and students."

William J. Perry has worked inside and outside of government over the last decade toward a resolution of what he has often called the "dangerous armed truce" on the Korean peninsula. Having served as secretary of defense during the 1994 crisis on the Korean peninsula, he has often said that the United States was closer to war there during that period than at any other time during his tenure.

During the second term of the Clinton administration, Perry served as special advisor to the president and the secretary of state for the review of the United States policy toward North Korea. He continues his efforts for peace on the Korean Peninsula at SIIS and as co-director of the Preventive Defense Project, a research collaboration between Stanford and Harvard.