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President Obama's vision of a "world free of nuclear weapons" -- first enunciated in Prague in April 2009 -- has been derided by his critics as a utopian fantasy that will have no influence on the nuclear strategies of other nations.

But in a special issue of The Nonproliferation Review, entitled Arms, Disarmament, and Influence: International Responses to the 2010 Nuclear Posture Review, 13 prominent researchers from around the world examined foreign governments' policy responses to Obama's 2010 Nuclear Posture Review (NPR), the landmark document published a year and a day after his Prague speech.

They found that many nations, though not all, had been "strongly influenced by Washington's post-Prague policy and nuclear posture developments," which reduced the role of nuclear weapons in U.S. national strategy, and assured non-nuclear nations that the U.S. would never use nuclear arms against them provided they remained in compliance with their obligations under the Nuclear Non-Proliferation Treaty.

Indeed, the 11 case studies presented "demonstrate that U.S. pronouncements and actions influenced bureaucratic infighting and domestic debates inside a number of important foreign governments, and that some of these governments have adjusted their own policies and actions accordingly."

Read the full report here.

See a presentation about the report here, or listen to a different one here.

Read CISAC co-director Scott Sagan's essay on "Obama's Disarming Influence" in the Bulletin of the Atomic Scientists.  

Read Thomas Fingar's essay on "How China Views U.S. Policy" in the Bulletin of the Atomic Scientists

Highlights:

* Russia adopted a nuclear doctrine that was considerably more moderated than it would have been had the United States not pushed ahead with its own policy changes. In the run up to the April 2010 publication of the NPR, Washington "reset" relations with Russia, ended the deployment of missile defense components in Poland and the Czech Republic, and resumed the disarmament negotiations that ultimately led to the ratification of the New START treaty. As a result of this process, and continuous consultation with Russia about the NPR, Moscow narrowed the role of nuclear weapons in its policy and the range of circumstances in which it would consider using them. (page 39)

* "The most important short-term success of Obama's nuclear weapons policy," along with the "Prague Spirit," has been to halt the erosion of the NPT. "Obama's policies helped extract a minimum positive result from the 2010 NPT Review Conference, a favorable outcome compared to the chaos that his predecessor's representatives had created at the 2005 conference." The Obama policy was welcomed as a positive development, which allowed "key players, such as Egypt and Brazil, to strive for compromise, and others, such as Russia and China, not to block it." (page 219)

* The U.S. effort to encourage other governments to reduce the role of nuclear weapons in their policy was successful in the United Kingdom, which adopted a nuclear posture that was very similar to that to the U.S. (page 238)

* Due in large part to the Obama policy, some of the non-nuclear weapons states in NATO began to push for the removal of sub-strategic nuclear weapons from Europe. At the November 2010 NATO summit, members agreed to a new Strategic Concept that called for negotiations with Russia and a linkage between the reduction and eventual elimination of nuclear weapons in NATO Europe to comparable reductions in western Russia. (page 238)

* Obama's new nuclear doctrine was a driving force behind a May 2010 agreement among 189 nations at the Nonproliferation Review Conference to a set of disarmament objectives and steps to reinforce the nuclear non-proliferation regime. (page 238)

* The Obama disarmament initiatives encouraged Indonesia's decision to begin the process of ratifying the Comprehensive Test Ban Treaty. (page 238)

* China continues to view Washington's nuclear doctrine with suspicion. Although Beijing viewed the 2010 NPR favorably compared to its 2001 predecessor, it still found serious cause for concern. This is partly the result of timing: the NPR came out amid a period of rising tension between U.S. and China. It also reflected a tendency among Chinese leaders to view virtually all U.S. doctrine and actions as part of a concerted effort to constrain its rise. In this view, the NPR would foster comparisons between nuclear decreases in Russia and the U.S., and increases in China, and be used as leverage to force Beijing to engage in an expensive conventional arms race. In keeping with this China-centric view, Chinese officials were also concerned about the U.S. military's continued development of missile defense capabilities. (page 243)

* Many non-nuclear weapons states--such as Egypt, Brazil, and South Africa--emphasize their opposition to any constraints being placed on their right to enjoy the benefits of civilian nuclear energy. Some of their opposition is "due to post-colonial sensitivity about any apparent inequality in the terms of international agreements that divide the world into 'haves' and 'have-nots.'" Others are engaged in bargaining, waiting to see what nuclear-weapons states will do regarding disarmament before offering to accept more constraints on nuclear technology development. Some governments also appear to be engaged in "hedging behavior--protecting their ability to enrich uranium or reprocess plutonium" to be closer to acquiring nuclear weapons in the future, should they choose to do so. This may be disappointing for Washington policymakers, but it should not be surprising. After all, the U.S. employs a similar "hedging strategy" in its management of its own nuclear stockpile. As a result, it is imperative to begin discussions of how to reduce the danger of both kinds of nuclear hedging behavior. (page 255)

* The Obama administration must continue "to ensure there is consistency and discipline in the messages" emanating from the military and the government bureaucracy. Some foreign governments viewed the NPR's guarantees as mere rhetoric. "Such a skeptical view is encouraged whenever a senior US military officer makes statements that reflect a lack of understanding or lack of discipline regarding nuclear use policy." Even after the NPR was released, a top U.S. general insisted that the United States had not altered its "calculated ambiguity" policy. (page 258)

 

The special issue of the Nonproliferation Review was coordinated by Scott D. Sagan, co-director of the Center for International Security and Cooperation at Stanford University, and Jane Vaynman, a PhD candidate at the Department of Government at Harvard University, and a National Security Studies Fellow at the Weatherhead Center for International Affairs. The journal is published by the James Martin Center for Nonproliferation Studies at the Monterey Institute of International Studies, and it is edited by Stephen Schwartz.

Authors:

Irma Argüello is founder and chair of the NPSGlobal Foundation, a private nonprofit initiative that focuses on improving global security and reducing risks stemming from WMD proliferation.

Ralph A. Cossa is President of the Pacific Forum CSIS in Honolulu. He is senior editor of the Forum's quarterly electronic journal, Comparative Connections. 

Ambassador Nabil Fahmy is the founding Dean of the School of Global Affairs and Public Policy at the American University in Cairo. He is also the Chair of the James Martin Center for Nonproliferation Studies' Middle East Project.

Thomas Fingar is the Oksenberg-Rohlen Distinguished Fellow and Senior Scholar in the Freeman Spogli Institute for International Studies at Stanford University.

Brad Glosserman is Executive Director of the Pacific Forum CSIS in Honolulu. Mr. Glosserman is co-editor of Comparative Connections, the Pacific Forum's quarterly electronic journal, and writes, along with Ralph Cossa, the regional review.

S. Paul Kapur is associate professor in the Department of National Security Affairs at the U.S. Naval Postgraduate School and a faculty affiliate at Stanford University's Center for International Security and Cooperation.

Mustafa Kibaroglu is an Assistant Professor at Bilkent University.

Michael Krepon is the co-founder of the Stimson Center, a Washington-based think tank specializing in national and international security problems. 

Harald Müller is executive director of Peace Research Institute Frankfurt and Professor at International Relations at Goethe University Frankfurt.

Pavel Podvig is an independent analyst based in Geneva, Switzerland, where he manages the research project Russian Nuclear Forces.

Scott D. Sagan is the Caroline S.G. Munro Professor of Political Science, co-director of Stanford's Center for International Security and Cooperation, and a Senior Fellow at the Freeman Spogli Institute. He also serves as the co-chair of the American Academy of Arts and Science's Global Nuclear Future Initiative.

Scott Snyder is Director of the Center for U.S.-Korea Policy at The Asia Foundation, Senior Associate at Pacific Forum CSIS, and Adjunct Senior Fellow for Korean Studies at the Council on Foreign Relations.

Jane Vaynman is a PhD candidate at the Department of Government at Harvard University and a National Security Studies Fellow at the Weatherhead Center for International Affairs.

The Center for International Security and Cooperation (CISAC), part of the Freeman Spogli Institute for International Studies (FSI), is an interdisciplinary university-based research and training center addressing some of the world's most difficult security problems with policy-relevant solutions. The Center is committed to scholarly research and to giving independent advice to governments and international organizations.

 

 

 

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Dr. Farrell earned a Ph.D. in Government from Georgetown University in 2000. He also holds a B.A. and M.A. in Politics from University College Dublin. Previously, he served as Assistant Professor at the University of Toronto, and was a senior research fellow at the Max Planck Institute on Common Goods in Bonn, Germany. He has taught courses on the political economy of European integration, the politics of the Internet, and the comparative political economy of Europe at the University of Toronto and Georgetown University.

Dr. Farrell's publications include: "Constructing the International Foundations of E-Commerce: The EU-US Safe Harbor Agreement," in International Organization, 57,2 (2003); "Trust, Distrust, and Power," in Distrust, ed. Russell Hardin (Russell Sage Foundation, forthcoming); and "Trust and Political Economy: Comparing the Effects of Institutions on Inter-Firm Cooperation," in Comparative Political Studies (forthcoming). Dr. Farrell is a member of the American Political Science Association, the International Society for the New Institutional Economics, the International Studies Association, and the European Union Studies Association

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Mohammad H. Fadel joined the Faculty of Law in January 2006. He received his B.A. in Government and Foreign Affairs (1988), a Ph.D. in Near Eastern Languages and Civilizations at the University of Chicago (1995) and his J.D. from the University of Virginia (1999). While at the University of Virginia School of Law, Professor Fadel was a John M. Olin Law and Economics Scholar and Articles Development Editor of the Virginia Law Review.

Prior to law school, Professor Fadel completed his Ph.D in Chicago, where he wrote his dissertation on legal process in medieval Islamic law. Professor Fadel was admitted to the Bar of New York in 2000 and practiced law with the firm of Sullivan & Cromwell LLP in New York, New York, where he worked on a wide variety of corporate finance transactions and securities-related regulatory investigations. In addition, Professor Fadel served as a law clerk to the Honorable Paul V. Niemeyer of the United States Court of Appeals for the 4th Circuit and the Honorable Anthony A. Alaimo of the United States District Court for the Southern District of Georgia. Professor Fadel has published numerous articles in Islamic legal history.

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Mohammad Fadel Professor of Law Speaker University of Toronto
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Ruth Grant is Professor of Political Science and Philosophy and Senior Fellow in the Kenan Institute for Ethics at Duke University. She specializes in political theory with a particular interest in early modern philosophy and political ethics. She is the author of John Locke's Liberalism and Hypocrisy and Integrity: Machiavelli, Rousseau and the Ethics of Politics. Her articles have appeared in a variety of journals with audiences in several fields, including political science, medicine, law, education, economics, and philosophy. She has received fellowship awards from the National Endowment for the Humanities, the American Council of Learned Societies, and the National Humanities Center. She earned a bachelor's degree in political science and a doctorate degree in political science from the University of Chicago. She is currently working on a project on ethics and incentives and leading a collaborative project exploring goodness.

Graham Stuart Lounge

Ruth Grant Senior Fellow, Kenan Institute for Ethics Speaker Duke University
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About the seminar

As China's Internet population surges towards the half billion mark—double the United States—how are U.S. Internet companies faring in China? Google, Facebook, eBay, Yahoo and others have all faced challenges in China. These include external (competition, regulation/censorship) and internal (management, strategy). Can these firms find a viable position in China? Will emerging players such as Groupon fare any better? Although U.S. Internet companies have struggled, U.S. institutional investors have reaped rich rewards from stakes in leading Chinese firms such as Tencent, Baidu and Alibaba/Taobao. Is this approach a better bet than hoping that U.S. firms gain a foothold in China? If leading Chinese Internet firms continue to dominate their home market, do they stand a chance to succeed internationally including through expansion or M&A in the US?

About the Speaker

Duncan Clark is Chairman of BDA China, a company he founded in Beijing in 1994. Previously, Duncan was an investment banker with Morgan Stanley in London and Hong Kong, where he focused on telecommunications, media and technology (TMT) transactions.

He has guided BDA to become the leading consultancy servicing participants and investors in the TMT sectors in China and India. With a team of over 50 in Beijing and an office of 15 in New Delhi (opened in 2006), BDA has in recent years added to TMT an advisory capacity serving leading private equity firms investing in other fast-growing sectors in these countries such as education, retail and alternative energy.

Clark holds a B.Sc degree in economics with honors from the London School of Economics and Political Science, and currently chairs the school's alumni group in China. A UK citizen, Clark was raised in the UK, the United States and France.


Media X is the partner of this seminar.


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Duncan Clark is Chairman of BDA China, a consultancy he founded in Beijing in 1994 after four years as an investment banker with Morgan Stanley in London and Hong Kong. Over the past 19 years, Duncan has guided BDA to become the leading investment advisory firm in China specialized in China's technology, internet and e-commerce sectors.

An angel investor in mobile game app developer Happy Latte and digital content metrics company App Annie Duncan has also served on the Advisory Board of Chinese internet company Netease.com (Nasdaq: NTES) and serves on the Advisory Board of the Digital Communication Fund of Geneva-based bank Pictet & Cie.

A UK citizen, Duncan was raised in England, the United States and France. A graduate of the London School of Economics & Political Science, Duncan is a Senior Advisor to the ‘China 2.0' initiative at the Stanford Graduate School of Business’s Stanford Program on Regions of Innovation and Entrepreneurship, where he was invited as a Visiting Scholar in 2010 and 2011.

Duncan is partner in a Beijing-based film production company CIB Productions, and Executive Producer of two China-themed television documentaries including ‘My Beijing Birthday’.

Duncan was appointed Officer of the Order of the British Empire (OBE) in the 2013 New Year Honours for services to British commercial interests in China.

Duncan Clark Visiting Scholar Speaker Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE)
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Armed only with law textbooks, six Stanford law students and faculty advisor and senior research scholar Erik Jensen landed in Kabul, Afghanistan on Feb. 6 on a mission that would last six days.

The group made up Stanford's Afghanistan Legal Education Project (ALEP), a student-led law school project funded by the U.S. State Department that creates textbooks on Afghanistan's legal system specifically for the instruction of Afghani students.

Stanford students in the Afghanistan Legal Education Project (ALEP) meet with Supreme Court Chief Justice Abdul Salam Azimi during their six-day visit to Kabul. (Courtesy of Daniel Lewis)

Working with the American University of Afghanistan (AUAF), the project is creating a new generation of lawyers to shape Afghanistan's future.

Since it was founded in 2007 by Stanford law alums Alexander Benard J.D. '08 and Eli Sugarman J.D. '09, the project has published four textbooks. These include an introductory text to the laws of Afghanistan and textbooks on commercial, criminal and international law. Students are currently writing a textbook on constitutional law.

"The whole project is indigenously oriented," Jensen said. "The textbooks are written in response to needs and demands of Afghan students, and we try to contextualize our work as much as we can to the politics, economics and social order in Afghanistan."

The purpose of the recent trip to Kabul was to explore the future and progress of the project. Students attended classes that are currently taught using ALEP textbooks, got feedback from Afghani students and professors and interacted with administrators at the AUAF to see where the project is headed.

"Sitting in on the classes and meeting with the students was for us a priority, because that's the best way we can get feedback on our books and make the project better," said Daniel Lewis LAW '12 and ALEP co-executive director.

After meeting with the president of AUAF, the group agreed that the ultimate goal for the project is to build a complete law school curriculum.

"The time frame is uncertain, but we're expanding really quickly," Lewis said.

In addition to rolling out the new textbook, ALEP plans to introduce new classes in the fall on Islamic law and the informal justice system in Afghanistan, taught by a collaborating Afghan professor and an affiliated postdoctoral fellow. Workshops on practical skills such as negotiation and writing are also on the horizon, as well as translations of the books into Dari and Pashto.

The group met other notable Afghan and American officials, including the dean at the Kabul University School of Law, university professors from the most populated provinces and Ambassador Hans Klemm, coordinating director of rule of law and law enforcement at the Embassy of the United States in Kabul.

"All the high officials we met with were extraordinarily supportive of the project," Jensen said.

"We'd gone over there expecting it wouldn't really be easy getting our books out there [past AUAF], or that there would be some hostility," Lewis said. "But that really wasn't the case. The feedback was that they were excited to have another resource that was new and updated."

Other universities are not the only other audiences attracted to the project's textbooks, which are available publicly, and for free, online.

"Over the past year or so, people have been downloading them [the books] and using them, some of which we know about and some of which we don't," said Rose Ehler LAW ‘12, another ALEP co-executive director.

The U.S. military has also used the textbooks to familiarize officers with Afghani law. According to Jensen, retired Gen. Stanley McChrystal was "very familiar" with the textbooks.

The Afghan Ministry of Justice, leading judges and legal academics have also expressed interest in the project, according to Lewis.

"It was fascinating to be [in Kabul] as Stanford law students talking to these really important people in Afghanistan...in a knowledgeable way," Lewis said.

But strengthening the AUAF law school and spreading legal education are only the beginning of ALEP's goals.

"The development of the rule of law is historical process. It takes time; there are fits and starts," Jenson said.

"The problem is when you are at Afghanistan's level of development, it will go through years and years of fits and starts...and as society goes through these episodes, it will need a new cadre of leaders to lead to positive episodes," he added.

ALEP seeks to contribute to the formation of these future leaders, not only in the legal profession but also in the country as a whole. By using analytical methods to teach students critical thinking, they hope to bridge the gap between American style legal education and the Afghan reality.

"They [the Afghan students] will see opportunities that we can't see from Stanford, but they can see on the ground in Afghanistan," Jensen said, describing the project as one that is about imagining alternatives so as to prevent oppression.

The law students' person-to-person contact with the Afghani students made it clear that this project extends far beyond what can be seen on paper.

"The passion that we all saw in the students in Afghanistan just increased our passion for the project at Stanford...the heart and soul of the Stanford group is derived from the heart and soul of the Afghan students."

"Everybody on the trip came away saying, ‘Wow, we're actually doing something that's useful here,'" Lewis said.

The trip left the group optimistic about the project's future.

"Student demand is high; we've been successful at retaining some of the best faculty, and we hope that that the [AUAF] law school becomes a center of educational excellence," Jensen said.

Despite the fact that ALEP is no longer the "sole source" of Afghan law textbooks, Jensen is confident about the books' prospects.

"I look forward to the marketplace of competition...I think our books will show themselves to be the best."

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On February 24, the Program on Liberation Technology at the Center on Democracy, Development, and the Rule of Law (CDDRL) hosted a conference entitled Blogs and Bullets: Social Media and the Struggle for Social Change, in partnership with the United States Institute of Peace (USIP) and George Washington University's Institute for Public Diplomacy and Global Communication (GW). This event was a high-impact gathering of scholars, academics, and representatives from the Silicon Valley tech community, to examine a very timely subject--how social media is being used to advance political change in developing democracies.

Participants from Google, Facebook, the Berkman Center for Internet and Society at Harvard, eBay, and YouTube, among others, commented on how recent events in the Arab world have affected their work and the role Web 2.0 tools and mobile phones played to facilitate these citizen-based movements. The Blogs and Bullets research project was launched in 2010 to examine new media through an analytic framework to better understand its impact on contentious politics-whether positive or negative. This event was a rare opportunity to bring both the public and private sectors together to discuss this topic during a daylong closed door session, providing the ideal forum for cross sector collaborations to emerge.

While there was a broad consensus around the effectiveness of social media tools to advance political change, participants were encouraged to look beyond the anecdotal evidence available to employ a more rigorous and methodical approach to impact evaluation. They discussed the challenges involved in studying the affects of social media on contentious politics-from the research design to the scarcity of available data. Many participants used social media throughout the course of the meeting to communicate key findings and discussion points on Twitter and Facebook, opening up the discourse beyond the conference room.

The workshop culminated in a public session that drew over 150 participants eager to learn more from those working on the "frontlines of social media." Panelists included; Marc Lynch from GW, Clay Shirky of New York University (NYU), Olivia Ma of YouTube, Larry Diamond from Stanford University, and was moderated by Sheldon Himelfarb of USIP.

Marc Lynch, Director of Middle East Studies at GW and also know by his pseudonym, Abu Aardvark, for his popular blog on Foreign Policy's website, opened the panel by reflecting on the broader pattern of Arab politics in the 2000s and how surprised the academic community was by the uprising in Egypt, "They (young activists) succeeded at a time when all experts believed we were in a period of authoritarian retrenchment."

Lynch credited previous failed social movements for laying the groundwork for the January 25 revolution, which was catalyzed by the events in neighboring Tunisia. The use of social media had an enormous impact on Arab societies where mainstream media is so heavily censored.  Lynch described the cascading effect of these web 2.0 platforms, which sent video, audio, personal testimonies, and on the ground sources, directly to an international audience. However, Lynch cautioned against crediting just social media, "It is a huge mistake to think this is just about social media, al-Jazeera was absolutely critical."     

Himefarb introduced Olivia Ma, News Manager at YouTube, a Google owned video sharing site, by mentioning a study conducted by the Berkman Center of Harvard University, which found YouTube the most frequented website in the Arabic language blogosphere. YouTube has been an important platform for protestors who are documenting events on the ground across the Arab world and posting video content on YouTube to reach an international audience and raise awareness. This phenomenon is described by Ma as, "The democratization of media because the barrier to broadcasting has dropped allowing everyone the ability to document and bear witness to events".

Ma described a typical day for the news team at YouTube, which involves culling through all the recent video content covering events in any corner of the world to identify the trends, buzzing topics, and "hot videos." Popular videos are often identified by searching through Facebook and Twitter to identify those that are most often shared or 'liked' by users, something Ma identified as the "complex eco-system between all the social networks." While, many of the protest videos are quite graphic in nature, YouTube has classified these videos for educational and documentary purposes, allowing them to keep as much content on the site as possible.

Clay Shirky, Professor of New Media at NYU, provided an historic account of how IT has been used by both insurgents and autocrats in each revolution since the fall of communism. Shirky explained that, "New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere. (Clay Shirky)New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere."

Shirky believes the Egyptian revolution was successful because it was built on the foundation and learning from prior movements in Egypt, beginning with Kefaya in 2005, to the April 6 movement in 2008, and most recently with Iran's Green Movement.

Failed uprising have occurred in places, such as Sudan, because there were no established networks of trust and shallow social capital. Shirky described the power of social media to shift mindsets by drawing on a domestic example-in 2006 the American public would not have believed it was possible to elect an African American president until an Obama speech was broadcast on YouTube, outside of the mainstream media, changing the public's perception.

CDDRL Director Larry Diamond who oversees the Program on Liberation Technology, reflected on the first time he met young Egyptian bloggers and leaders of the youth movement, "The energy and freshness of the perspectives along with the agenda and content discussed amongst these young people was striking to the point of disarming." Diamond described the Egyptian youth movement and events in Tahrir Square as possessing a "Jeffersonian quality of the value of the individual and suspicion of authority."

Diamond emphasized the importance of the window onto the world that the Internet provides, which propels the individual from a passive observer to an active contributor. While, Diamond recognized the importance of ICT he also cited its limitations, "It (ICT) will bring down an authoritarian regime but not everyone can build political parties." Diamond continued by suggesting that ICT's are useful tools for emerging political parties to widen the arena for constitutional deliberation, set new rules of the game, and create a "freer and fairer deliberation space."

Surveying cyberspace that evening, it was exciting to follow all the discussion and dialogue across the various social media platforms describing the impact and value of this event in advancing ideas and partnerships. While, Blogs and Bullets was pivotal in moving the research agenda forward, it was clear that the story does not end here. More work needs to be done to collectively examine the impact of this emerging field beyond what we read in our daily Twitter feed.

To learn more about the USIP Blogs and Bullets initiation, please click here

To learn more about the CDDRL Program on Liberation Technology, please click here

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Thomas Crampton, who oversees social media strategy in the Asia-Pacific region for the marketing and communications company Ogilvy and Mather, spoke to a standing room only audience at a seminar hosted by SPRIE about how controls imposed by the Chinese government have created a vibrant and unique social media domestic ecosystem.

Daniel C. Sneider, associate director for research at Shorenstein Asian-Pacific Research Center, also shared his views on the issue of the role of the internet and social media in social and political change.

Much has been written of late about the PRC government's efforts to control and censor the internet. The government's censorship of websites is an important issue, but it is not the top priority of the country's 420 million internet users or netizens. Their top priority is to connect with other Chinese online. The internet has opened access to information for ordinary Chinese citizens in ways that were unimaginable just a few years ago. Coming from a world where information was pre-filtered by editors at state-run media, China's internet is freewheeling by comparison.

"China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use," Crampton noted at the talk. Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive. YouTube, Facebook, and Twitter have faced blockage in China, but their Chinese equivalents are expanding. According to the official statistics from the China Internet Network Information Center (CNNIC) , the number of Chinese netizens reached 420 million at the end of June 2010. But their patterns of use vary from those in other countries. Quoting a 2008 MTV Music Matters survey, Crampton showed a graph that young people across Asia have made a similar number of friends online and offline. Only in China, however, young people actually have more friends online than offline. This points to a convergence of the offline and online worlds, where it is less important to distinguish between what happens online from the "real world." In China, more than in many countries, social media has become deeply integrated into people's lives.

China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use.

- Thomas Crampton, Ogilvy and Mather
In China, as elsewhere in Asia, local variations of internet usage are driven by language, culture, levels of economic development, and the underlying digital ecosystem. For example, rather than short videos popular on YouTube, China's Youku and Tudou are filled with longer form of content, up to 70 percent of which is professionally produced, though individual Chinese users produce and post videos too. Users in China spend up to an hour per day on these sites, compared with less than 15 minutes spent by Americans on YouTube. In the way they present programs, the Chinese sites seem more like online television stations or a replacement for digital video recorders.

Twitter vs. Sina Weibo

Crampton cited another difference between Chinese and foreign social media that is rooted in language. At first glance, Sina Weibo is a latecomer to the microblog phenomenon. Launched in 2009, just about three years after Twitter, it is by far the most popular microblogging platform in China.

Similar to Twitter, Sina Weibo allows users to post 140-character messages, and users can follow friends and find interesting comments posted by others. Small but important differences in the platform have made some say it is a Twitter clone, but better. For example, unlike Twitter, Sina Weibo allows users to post videos and photos, comment on other people's updates, and easily add comments when re-posting a friend's message.

Though mobile phones are used to send less than 20 percent of Twitter updates in the United States, nearly half of Sina Weibo's updates are sent via mobile phone. This phenomenon points to the growth of China's mobile internet, one of the biggest trends in China and Asia.

Perhaps the most striking difference between Chinese and foreign social media, however, is the length of communications expressed via microblogs in Chinese versus English. One measure is to look at what Dell Inc., a company skilled at social media, can communicate on microblogs in Chinese compared to English. Twitter holds messages to 140 characters, which is quite short in English, especially if users want to include a URL. Dell often uses its Twitter feed, @delloutlet, to promote special offers, such as this posting: "Today's Deal: Get FREE Eco-Lite Sleeve with the purchase of any Dell Outlet Insprion Mini 10 or 10v Netbook! http://bit.ly/77fUFG." This message came in at 136 characters, almost the maximum length.

Since each character in Chinese is a word, @delldirect, Dell's Chinese-language feed, can write much more using the Chinese-language Zuosa microblogging platform. As translated by Ogilvy's Beijing team, a similar message reads: "Dell's National Day Sale runs from Sept. 11 to Oct. 8. To celebrate the 60th anniversary with the motherland, Dell Home Computers is offering 6 cool gifts and deals on 10 computer models. These exciting offers will run non-stop for 4 weeks. Also, get a free upgrade to color casing and a 512MB independent graphics card, as well as other service upgrades. All offers are on a first-come, first-served basis. What are you waiting for? Act now!" Even with a message of this length-114 characters in Chinese-there is still enough space to put in a webpage link. In other words, 114 characters in Chinese translates into 434 characters in English, well beyond the text limit of a "tweet" in English. This language efficiency turns microblogging in China into a more blog-like platform.

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Thomas Crampton at the SPRIE seminar on March 16, 2011
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