As the global order becomes increasingly multipolar, Russia is not only reacting to Western sanctions but also advancing a distinct vision of global governance. This study investigates the ideological, political, and economic narratives Russia uses to shape an 'alternative world order' in the Global South and examines how these narratives contribute to its strategic ambitions amidst rising geopolitical tensions. Through systematic analysis of diplomatic statements, media content, and bilateral relationships across three regional case studies — Africa, India, and Latin America — this research reveals that Russia's Global South engagement, while ideologically coherent on the surface, suffers from significant structural contradictions that undermine its strategic effectiveness.