Marketing for Good: Providing health care to consumers in the developing world

About the topic: PSI is a global social marketing NGO that approaches clients as consumers in 60 developing countries.  What do the private sector and marketing have to teach us about saving and improving the lives of the most vulnerable?  A lot, it turns out.  

About the speaker: Karl Hofmann is the President and CEO of PSI (Population Services International), a non-profit global health organization based in Washington, D.C. PSI operates in 60 countries worldwide, with programs in family planning and reproductive health, malaria, child survival, HIV, maternal and child health, and non-communicable diseases.  Prior to joining PSI, Mr. Hofmann was a career American diplomat.  He served as U.S. Ambassador to the Republic of Togo, and Executive Secretary of the Department of State.

Cosponsors: Stanford School of Medicine, Stanford Center for Innovation in Global Health, Stanford Center for International Development