Robinson comments on public school, corporation partnerships marketing to children

In a Chicago Tribune article, CHP/PCOR associate Thomas Robinson is quoted on the effect of branding on children. Based on his research, children as young as 3 can be swayed by brand preferences. The piece describes ongoing business partnerships that Florida's Seminole County Public Schools that have created controversial "report card incentives," or food prizes that are awarded to students based on their academic achievement.

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