McDonald's packaging has strong influence on kids' food choices, study finds

Asked to sample two identical foods from McDonald's, children in a Stanford/Lucile Packard Children's Hospital study preferred the taste of the version branded with the restaurant's familiar "Golden Arches" one extracted from unmarked paper packaging. The study, led by CHP/PCOR associate Thomas Robinson, shows that even young children are swayed by brand preferences. The study received coverage in many other media outlets, including CNN.com, Newsday, ABC News, Fox News, New York Times, and Time, among others.

• » CNN.com: "Study: Food in McDonald's wrapper tastes better to kids"
• » News Day: "Brand name food packages influence kids' choices"
• » New York Times: If it says McDonald's, then it must be good
• » Fox News: Moms want your kids to eat their veggies? Put 'em in a McDonald's wrapper