Static websites, mailing lists and blogs propelled Howard Dean to the chair of the DNC in 2005. Dean’s campaign heralded a new era in the use of digital technology in election campaigns. Merely seven years later the role of technology in election campaigns has undergone a profound change. Digital strategy is so central to election campaigns today that it is difficult to imagine that it was only in the previous round of US presidential elections that a digital strategist became a part of the core campaign team for a candidate. Digital strategists are no more a bunch of people in the sidelines of election campaigns: they drive it. In a bid to understand this phenomenon we have invited key players from the Obama and Romney campaigns, and a Washington Post journalist who just published a book on this topic for a discussion on Feb 13, 2013.
The panel will explore the state of technology in election campaigns among Democrats and Republicans, its implication for democracy and how technology will shape campaigns in the near future.